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Tag Archives: online shopping

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Shopify: A Retail Platform and Service Provider that also Wants to Reform Retailing

20 Wednesday Jan 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, online shopping, Shopify

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Even among those who might have heard of it, Shopify remains a sort of shadowy force in retailing. Millions of …

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When an Online Deal Isn’t Such a Great Deal: Variable Pricing Methods

12 Monday Jan 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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ethics, home depot, online shopping, Strategic Pricing, Travelocity

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Price discrimination sounds terrible, but it is ubiquitous in practice, in the form of coupons, senior discounts, and early bird …

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An International Manufacturer and a Direct Seller: The Revised Role Embraced by Procter & Gamble

06 Tuesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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Channel Management, online shopping, Procter & Gamble, supply chain

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According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …

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Why Shopping Will Never Be the Same

29 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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Marketing Environment, online shopping, Retailing

Retail experts believe that the current retail environment will change dramatically in the next 5-10  years. With the “convergence of …

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Online Shopping Communities

08 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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online shopping, online shopping communities, shopstyle, social shopping, thisnext

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Online shopping communities are no longer just for consumers; retailers want to move in too. Online shopping communities, like Shopstyle.com …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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