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Tag Archives: online shopping

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Wait, Online Prices Are Actually Going … Down?!

22 Monday Aug 2022

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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online shopping, Strategic Pricing

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How much is that television on the shopping website? Probably quite a bit less than it was last year, or …

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Shein On, You Crazy Successful Cut-Price Online Clothing Company

07 Tuesday Jun 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, online shopping, Shein

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Right now, the fast-fashion company Shein is selling a knot-shoulder, split-thigh, hologram slip dress for $13, and that’s one of …

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Shopify: A Retail Platform and Service Provider that also Wants to Reform Retailing

20 Wednesday Jan 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, online shopping, Shopify

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Even among those who might have heard of it, Shopify remains a sort of shadowy force in retailing. Millions of …

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When an Online Deal Isn’t Such a Great Deal: Variable Pricing Methods

12 Monday Jan 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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ethics, home depot, online shopping, Strategic Pricing, Travelocity

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Price discrimination sounds terrible, but it is ubiquitous in practice, in the form of coupons, senior discounts, and early bird …

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An International Manufacturer and a Direct Seller: The Revised Role Embraced by Procter & Gamble

06 Tuesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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Channel Management, online shopping, Procter & Gamble, supply chain

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According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …

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Why Shopping Will Never Be the Same

29 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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Marketing Environment, online shopping, Retailing

Retail experts believe that the current retail environment will change dramatically in the next 5-10  years. With the “convergence of …

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Online Shopping Communities

08 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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online shopping, online shopping communities, shopstyle, social shopping, thisnext

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Online shopping communities are no longer just for consumers; retailers want to move in too. Online shopping communities, like Shopstyle.com …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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