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Tag Archives: kate spade

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When the Weekend Doesn’t Work: Why Kate Spade Is Shuttering its Saturday Brand

12 Tuesday May 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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Tags

branding, kate spade, luxury, marketing strategies

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Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …

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Kate Spade Repositions its Brand for Success

02 Monday Jan 2012

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Tags

handbag, kate spade, market research, rebranding, repositioning

This gallery contains 1 photo.

Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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