Using Advertising, AR, and IMC to Get the Word Out: Bob’s Discount Furniture Is Not a Discounter

27 Tuesday Aug 2019

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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …

The Two Sides of Saks Fifth Avenue

08 Sunday Nov 2009

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discount, fashion fix, luxury, private sale, saks fifth ave

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In stores, Saks Fifth Avenue is a high-end retailer that sells the most expensive designer brands in fashion. Online, it …

14 Friday Aug 2009

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coupon, discount, groupon

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Deeply discounted products or services often cause retailers to lose money. But if these promotions accomplish other strategic goals, such …