• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: rebranding

Gallery

Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom

20 Tuesday Apr 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

Amazon, COVID-19, Product Branding, rebranding

A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …

Continue reading →

Gallery

An Abbreviation No More: Weight Watchers Rebrands as Simply WW

16 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

branding, rebranding, WeightWatchers, WW

In a bold pronouncement for the chief executive of a diet company, Mindy Grossman recently announced straightforwardly that “the world …

Continue reading →

Gallery

The Global Appeal of a Distinctly American Brand: The Rebranding Efforts of American Airlines

09 Saturday Feb 2013

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

≈ Leave a comment

Tags

American Airlines, global marketing, rebranding, services

This gallery contains 2 photos.

For more than 40 years, American Airlines had used the same logo: a pair of capital As, one red and …

Continue reading →

Gallery

Soap Brand, Ivory, Rebrands after 150 years

10 Tuesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

ivory, Packaging, rebranding, soap

This gallery contains 1 photo.

It isn’t easy to make something that has been around for nearly 150 years look new. But Proctor & Gamble …

Continue reading →

Gallery

Kate Spade Repositions its Brand for Success

02 Monday Jan 2012

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

≈ 1 Comment

Tags

handbag, kate spade, market research, rebranding, repositioning

This gallery contains 1 photo.

Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …

Continue reading →

Gallery

Remaking the Duane Reade Drugstore in New York City

01 Tuesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ 1 Comment

Tags

Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning

This gallery contains 1 photo.

At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …

Continue reading →

Gallery

The Godfathers of Fashion

20 Saturday Mar 2010

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

fashion, LLbean, rebranding, repositioning

Talk about an offer they couldn’t refuse. L.L. Bean needed some way to communicate that it was expanding beyond the …

Continue reading →

Gallery

Wine in Convenience Stores

13 Friday Nov 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

7-eleven, convenience store, rebranding

This gallery contains 1 photo.

When you cannot afford to eat out, you eat more at home. But a significant portion of the restaurant bill …

Continue reading →

Gallery

L.L. Bean Uplifts its Brand with More Fashion

06 Friday Nov 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

fashion, LLbean, rebranding, repositioning

This gallery contains 1 photo.

Not many centennials worry about new images, but as L.L. Bean approaches 100 years old, the retailer best known for …

Continue reading →

Gallery

Where’s the … Brick Wall?

13 Tuesday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

burger king, QSR, rebranding, repositioning

This gallery contains 1 photo.

One of the most popular catchphrases of the 1980s—“Where’s the beef?”—began the infamous burger wars, where McDonald’s, Wendy’s and Burger …

Continue reading →

← Older posts

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 284,878 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 461 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...