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A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …
Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom
20 Tuesday Apr 2021
Tag Archives: rebranding
An Abbreviation No More: Weight Watchers Rebrands as Simply WW
16 Friday Nov 2018
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In a bold pronouncement for the chief executive of a diet company, Mindy Grossman recently announced straightforwardly that “the world …
The Global Appeal of a Distinctly American Brand: The Rebranding Efforts of American Airlines
09 Saturday Feb 2013
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For more than 40 years, American Airlines had used the same logo: a pair of capital As, one red and …
Soap Brand, Ivory, Rebrands after 150 years
10 Tuesday Jan 2012
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It isn’t easy to make something that has been around for nearly 150 years look new. But Proctor & Gamble …
Kate Spade Repositions its Brand for Success
02 Monday Jan 2012
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Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …
Remaking the Duane Reade Drugstore in New York City
01 Tuesday Nov 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning
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At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …
The Godfathers of Fashion
20 Saturday Mar 2010
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Talk about an offer they couldn’t refuse. L.L. Bean needed some way to communicate that it was expanding beyond the …
Wine in Convenience Stores
13 Friday Nov 2009
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When you cannot afford to eat out, you eat more at home. But a significant portion of the restaurant bill …
L.L. Bean Uplifts its Brand with More Fashion
06 Friday Nov 2009
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Not many centennials worry about new images, but as L.L. Bean approaches 100 years old, the retailer best known for …
Where’s the … Brick Wall?
13 Tuesday Oct 2009
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One of the most popular catchphrases of the 1980s—“Where’s the beef?”—began the infamous burger wars, where McDonald’s, Wendy’s and Burger …
