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Probably no one ever thought that any member of a working supply chain would look back at the challenges and …
The Biggest Warehouses in the Country Are Completely Full
17 Wednesday Aug 2022
Tag Archives: Overview of Marketing
Identifying the True Value of Products and Pricing Them Accordingly
17 Tuesday May 2022
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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …
It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local
16 Friday Oct 2020
Tags
Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing
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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …
How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations
07 Thursday May 2020
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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
Marketing Your TikTok Account by … Sleeping?
29 Wednesday Apr 2020
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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
A Lipstick Option for Those Who Dream of a Hermes Bag
03 Tuesday Mar 2020
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The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …
Making a Family Business More Valuable by Addressing Gender Inequality in the Coffee Market
20 Tuesday Feb 2018
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Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …
Putting Plated on the Shelf: The Acquisition of a Meal-Kit Service by Albertsons
27 Friday Oct 2017
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Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …
Appealing to the Geeks Is Big Business: The Elaborate Experience Marketing at Comic-Con
22 Friday Sep 2017
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Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …
The Kids Are Marketing All Right: Recycling and Selling on E-Commerce Platforms
12 Friday May 2017
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Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
Grewal Levy Marketing News 