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Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
The Kids Are Marketing All Right: Recycling and Selling on E-Commerce Platforms
12 Friday May 2017
Tag Archives: Overview of Marketing
The Regular, Ongoing Shifts to McDonald’s Menus
20 Tuesday Sep 2016
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Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
There’s Simply No Avoiding It: Location-Based Marketing and Pokémon Go
04 Thursday Aug 2016
Posted in Chapter 01: Overview of Marketing
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Everyone is doing it. We mean Pokémon Go, of course, the mobile app version of the nostalgic game that requires …
Kola House Restaurant: Ensuring a Service Experience that Includes Pepsi
30 Wednesday Mar 2016
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The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
We Need the Annoyance: What a World Without Marketing or Advertising Would Mean
29 Thursday Oct 2015
Posted in Chapter 01: Overview of Marketing
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Consumers like to complain about advertising. It interrupts television shows, delays the start of movies, clutters the landscape, and overwhelms …
A History Lesson that Still Holds True: The Polaroid Swinger and Consumer Predictions
15 Tuesday Sep 2015
Posted in Chapter 01: Overview of Marketing
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When Polaroid introduced a handheld, instant camera to the market 50 years ago, no market research provided any hint that …
By Satisfying Customers’ Unfamiliar Desires for Drinkable Yogurt, Lifeway Becomes an American Success Story
09 Wednesday Sep 2015
Posted in Chapter 01: Overview of Marketing
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Twenty years ago, virtually no one in the United States was consuming kefir, the yogurt-like, cultured dairy drink that now …
