• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Overview of Marketing

Gallery

The Biggest Warehouses in the Country Are Completely Full

17 Wednesday Aug 2022

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

Overview of Marketing, Supply Chain Management, Warehouse

This gallery contains 1 photo.

Probably no one ever thought that any member of a working supply chain would look back at the challenges and …

Continue reading →

Gallery

Identifying the True Value of Products and Pricing Them Accordingly

17 Tuesday May 2022

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

≈ Leave a comment

Tags

Conscious Marketing, Overview of Marketing, Strategic Pricing

This gallery contains 1 photo.

The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …

Continue reading →

Gallery

It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local

16 Friday Oct 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ Leave a comment

Tags

Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing

This gallery contains 1 photo.

There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …

Continue reading →

Gallery

How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations

07 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

fedex, Overview of Marketing, sales management, Supply Chain Management

This gallery contains 1 photo.

Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …

Continue reading →

Gallery

Marketing Your TikTok Account by … Sleeping?

29 Wednesday Apr 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing

≈ Leave a comment

Tags

Overview of Marketing, Social and Mobile Marketing, TikTok

This gallery contains 1 photo.

Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …

Continue reading →

Gallery

A Lipstick Option for Those Who Dream of a Hermes Bag

03 Tuesday Mar 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 12: Developing New Products

≈ Leave a comment

Tags

Developing New Products, Hermes, Overview of Marketing

This gallery contains 1 photo.

The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …

Continue reading →

Gallery

Making a Family Business More Valuable by Addressing Gender Inequality in the Coffee Market

20 Tuesday Feb 2018

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ Leave a comment

Tags

City Girl Coffee, Marketing Ethics, Overview of Marketing

This gallery contains 1 photo.

Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …

Continue reading →

Gallery

Putting Plated on the Shelf: The Acquisition of a Meal-Kit Service by Albertsons

27 Friday Oct 2017

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

Albertsons, Omnichannel Marketing, Overview of Marketing, Plated, supply chain

This gallery contains 1 photo.

Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …

Continue reading →

Gallery

Appealing to the Geeks Is Big Business: The Elaborate Experience Marketing at Comic-Con

22 Friday Sep 2017

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment

≈ Leave a comment

Tags

Comic-Con, Marketing Environment, Overview of Marketing

This gallery contains 1 photo.

Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …

Continue reading →

Gallery

The Kids Are Marketing All Right: Recycling and Selling on E-Commerce Platforms

12 Friday May 2017

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

Channel Management, e-commerce, Overview of Marketing, Recycling

This gallery contains 1 photo.

Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …

Continue reading →

← Older posts

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 284,878 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 461 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...