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Grewal Levy Marketing News

Tag Archives: google wallet

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Paying with Facebook: The Latest Mobile Wallet, or Just Another Data Source?

17 Tuesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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Credit Card security, Facebook, google wallet, marketing, mobile wallet, online advertising, Paypal, social media

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Recent reports touted some big news in social media: Facebook was going to go head-to-head with PayPal by introducing a …

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The Future of Mobile Retailing

29 Thursday Sep 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet

Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (146)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (139)
  • Chapter 05: Analyzing the Marketing Environment (207)
  • Chapter 06: Consumer Behavior (166)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (110)
  • Chapter 09: Segmentation, Targeting and Positioning (138)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (196)
  • Chapter 12: Developing New Products (175)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (91)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (180)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (12)
  • Uncategorized (3)

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