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Grewal Levy Marketing News

Tag Archives: Sales Promotions

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Cutting Coupons? Nope, Cutting Paper Coupons out of Promotional Strategies

09 Monday Nov 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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coupons, Digital Coupons, Sales Promotions

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Coupons have a long and varied history in marketing and retailing. Different sellers have found them either invaluable or unnecessary, …

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When Giving Away Products for Free Might Be More Profitable than Selling Them: The Unique Partnership of U2 and Apple

29 Wednesday Oct 2014

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 19: Advertising, Public Relations and Sales Promotions

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apple, B2B Marketing, establishing value, Public Relations, Sales Promotions, U2

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The release of the latest iPhone model is always a pretty big deal, with consumers, industry experts, and competitors watching …

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Who Needs Bobby Fisher Anyway? Marketing the Next Great (Western) Chess Champion

12 Thursday Sep 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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60 Minutes, advertising, Chess, global marketing, Magnus Carlsen, Sales Promotions

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Ever heard of Magnus Carlsen? If not, you probably don’t follow the highly competitive, cutthroat sport of world-class chess. But …

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A Great and Powerful Partnership: HSN and Disney

23 Saturday Mar 2013

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions

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Co-Branding, Oz the Great and Powerful, Sales Promotions, segmentation, Wizard of Oz

For a sneak peek at Disney’s upcoming release of Oz the Great and Powerful, fans might have turned to an …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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