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Tag Archives: WhatsApp

Selling through WhatsApp: How a Digital Tool Is Altering Sales Practices in India

23 Wednesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management

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Farming, india, social networking, technology, WhatsApp

For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …

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Chapter 01: Overview of Marketing (72)
Chapter 02: Developing Marketing Strategies (129)
Chapter 03: Social and Mobile Marketing (144)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (135)
Chapter 05: Analyzing the Marketing Environment (205)
Chapter 06: Consumer Behavior (165)
Chapter 07: Business-to-Business Marketing (80)
Chapter 08: Global Marketing (108)
Chapter 09: Segmentation, Targeting and Positioning (136)
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Chapter 11: Product Branding and Packaging Decisions (194)
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Chapter 13: Services: The Intangible Product (138)
Chapter 14: Pricing Concepts for Establishing Value (89)
Chapter 15: Strategic Pricing Concepts (82)
Chapter 16: Supply Chain Management (99)
Chapter 17: Retailing and Multichannel Marketing (193)
Chapter 18: Integrated Marketing Communications (158)
Chapter 19: Advertising, Public Relations and Sales Promotions (178)
Chapter 20: Personal Selling and Sales Management (53)
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