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Tag Archives: WhatsApp

Selling through WhatsApp: How a Digital Tool Is Altering Sales Practices in India

23 Wednesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management

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Farming, india, social networking, technology, WhatsApp

For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …

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Chapter 01: Overview of Marketing (72)
Chapter 02: Developing Marketing Strategies (131)
Chapter 03: Social and Mobile Marketing (152)
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Chapter 05: Analyzing the Marketing Environment (211)
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Chapter 07: Business-to-Business Marketing (81)
Chapter 08: Global Marketing (113)
Chapter 09: Segmentation, Targeting and Positioning (141)
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Chapter 11: Product Branding and Packaging Decisions (200)
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Chapter 13: Services: The Intangible Product (139)
Chapter 14: Pricing Concepts for Establishing Value (92)
Chapter 15: Strategic Pricing Concepts (85)
Chapter 16: Supply Chain Management (105)
Chapter 17: Retailing and Multichannel Marketing (194)
Chapter 18: Integrated Marketing Communications (160)
Chapter 19: Advertising, Public Relations and Sales Promotions (185)
Chapter 20: Personal Selling and Sales Management (54)
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