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Selling through WhatsApp: How a Digital Tool Is Altering Sales Practices in India

23 Wednesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management, Uncategorized

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Farming, india, social networking, technology, WhatsApp

For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (66)
  • Chapter 02: Developing Marketing Strategies (122)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (123)
  • Chapter 05: Analyzing the Marketing Environment (192)
  • Chapter 06: Consumer Behavior (153)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (100)
  • Chapter 09: Segmentation, Targeting and Positioning (120)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (185)
  • Chapter 12: Developing New Products (153)
  • Chapter 13: Services: The Intangible Product (124)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (75)
  • Chapter 16: Supply Chain Management (87)
  • Chapter 17: Retailing and Multichannel Marketing (178)
  • Chapter 18: Integrated Marketing Communications (149)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (162)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (37)

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