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Grewal Levy Marketing News

Tag Archives: Smartphones

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Finding, Reserving, Ordering, Paying for, and Reviewing Your Fine Dining, All on Your Phone

27 Monday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Diner Connection, GrubHub, Mobile Technology, NoWait, OpenTable, Smartphones, UrbanSpon, Yelp

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Is the starving artist, making ends meet by waiting tables, soon to be a thing of the past? The expanding …

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A Space Age Fantasy? Not Quite, but Different Enough: The Future of Shopping

17 Saturday Nov 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

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best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups

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Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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