Consumer Packaged Private Label Is Hot

20 Friday Mar 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

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CPG, great value, national brand, p&g, Private label

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Consumer packaged goods, such as detergent, paper towels, shampoo, and diapers, are among the first categories in which consumers switch …

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