Dhruv Grewal


Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. A widely acknowledged thought leader in the field of retailing and pricing, Dhruv was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award and is a Distinguished Fellow of the Academy of Marketing Science.  He has served as co-editor of the Journal of Retailing (2001–2007) and has published more than 200 articles in leading journals including the Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014: (only 8 from the Marketing field and 95 from economics and business are listed), again in Clarivate™ Highly Cited Researcher 2020 (101 in economics and business), and again in 2021 list, and 2022 list. He is also a GSBE Extramural Fellow, Maastricht University and a Fractional Professor of Marketing, University of Bath, and an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnológico de Monterrey. He has been a Guest Professor of Marketing at St. Gallen University, a Global Chair in Marketing at University of Bath, an Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics and a Visiting Scholar at Dartmouth.  He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

As an accomplished marketing educator, Dhruv has the unique distinction of earning three prestigious teaching awards in the marketing field (2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances; 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education; 1999 Academy of Marketing Science Great Teachers in Marketing Award).  He has served as the VP for Research and Conferences in the American Marketing Association Academic Council and as the VP-Development for the Academy of Marketing Science.  In terms of executive training programs, he has worked in the United States, Europe, and Asia, and his consulting efforts have assisted many and varied firms. His research and teaching passions encompass marketing research, consumer insight, retailing, pricing, and value-based marketing strategies that extend to online business models. He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Goodyear Tire & Rubber Company, Telcordia, KhiMetrics, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Sherwin Williams, Esso International, Asahi and numerous law firms. He has taught seminars in US, Europe and Asia.

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