Dhruv Grewal

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. A widely acknowledged thought leader in the field of retailing and pricing, Dhruv was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award and is a Distinguished Fellow of the Academy of Marketing Science.  He has served as co-editor of the Journal of Retailing (2001–2007) and has published more than 90 articles in leading journals including the Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Dhruv consistently ranks among the top marketing scholars in the world (ranked first in publications in top-six marketing journals during 1991–1998 and 2000–2007 time periods)  He is coauthor of two textbooks: Marketing Research (Houghton Mifflin Co., 1e 2004, 2e 2007) and Marketing (McGraw-Hill, 1e 2008, 2e 2010).

As an accomplished marketing educator, Dhruv has the unique distinction of earning three prestigious teaching awards in the marketing field (2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances; 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education; 1999 Academy of Marketing Science Great Teachers in Marketing Award).  He has served as the VP for Research and Conferences in the American Marketing Association Academic Council and as the VP-Development for the Academy of Marketing Science.  In terms of executive training programs, he has worked in the United States, Europe, and Asia, and his consulting efforts have assisted many and varied firms. His research and teaching passions encompass marketing research, consumer insight, retailing, pricing, and value-based marketing strategies that extend to online business models. He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Goodyear Tire & Rubber Company, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Sherwin Williams, Esso International, Asahi and numerous law firms. He has taught seminars in US, Europe and Asia.

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