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Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …
Macy’s Pursuit of Those Challenging Millennials
12 Friday Feb 2016
Tag Archives: Millennials
Grown-Up Millennials and their Growing Preferences for Grown-Up Brands
13 Friday Nov 2015
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The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …
Redefining a Cohort: Who Millennials Really Are, and Who They Are Not
01 Tuesday Sep 2015
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Just as virtually all conventional wisdom eventually does, the stereotypical view of millennial consumers has come under some challenge. Observers …
How Young Consumers’ Multiscreen Usage Habits Affect Advertising Effectiveness
13 Monday Apr 2015
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When young consumers are watching television, they’re doing a lot more at the same time. In particular, their eyes are …
