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Tag Archives: product line

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Tough Product Line Choices in Procter & Gamble’s Latest Divestment Moves

03 Friday Oct 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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Marketing Strategy, p&g, Product Branding, product line

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                  The chief executive of Procter & Gamble (P&G) A.G. Lafley has …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (67)
  • Chapter 02: Developing Marketing Strategies (123)
  • Chapter 03: Social and Mobile Marketing (131)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (196)
  • Chapter 06: Consumer Behavior (157)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (126)
  • Chapter 10: Marketing Research (88)
  • Chapter 11: Product Branding and Packaging Decisions (187)
  • Chapter 12: Developing New Products (156)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (88)
  • Chapter 17: Retailing and Multichannel Marketing (182)
  • Chapter 18: Integrated Marketing Communications (150)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (168)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (71)

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