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Tag Archives: product line

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Tough Product Line Choices in Procter & Gamble’s Latest Divestment Moves

03 Friday Oct 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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Marketing Strategy, p&g, Product Branding, product line

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                  The chief executive of Procter & Gamble (P&G) A.G. Lafley has …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
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  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (127)
  • Chapter 05: Analyzing the Marketing Environment (201)
  • Chapter 06: Consumer Behavior (160)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (105)
  • Chapter 09: Segmentation, Targeting and Positioning (133)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (190)
  • Chapter 12: Developing New Products (162)
  • Chapter 13: Services: The Intangible Product (130)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (79)
  • Chapter 16: Supply Chain Management (93)
  • Chapter 17: Retailing and Multichannel Marketing (185)
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