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Tag Archives: product line

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Tough Product Line Choices in Procter & Gamble’s Latest Divestment Moves

03 Friday Oct 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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Marketing Strategy, p&g, Product Branding, product line

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                  The chief executive of Procter & Gamble (P&G) A.G. Lafley has …

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Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (65)
  • Chapter 02: Developing Marketing Strategies (120)
  • Chapter 03: Social and Mobile Marketing (124)
  • Chapter 04: Marketing Ethics (118)
  • Chapter 05: Analyzing the Marketing Environment (188)
  • Chapter 06: Consumer Behavior (151)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (95)
  • Chapter 09: Segmentation, Targeting and Positioning (115)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (182)
  • Chapter 12: Developing New Products (143)
  • Chapter 13: Services: The Intangible Product (121)
  • Chapter 14: Pricing Concepts for Establishing Value (87)
  • Chapter 15: Strategic Pricing Concepts (74)
  • Chapter 16: Supply Chain Management (82)
  • Chapter 17: Retailing and Multichannel Marketing (173)
  • Chapter 18: Integrated Marketing Communications (147)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (158)
  • Chapter 20: Personal Selling and Sales Management (46)
  • Uncategorized (8)

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