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Tag Archives: gambling

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Gambling on Advertising to Establish Dominance: The Tactics and Ethics of Sports Betting Advertisements During Games

15 Monday Nov 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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Conscious Marketing, ethics, gambling

Only some U.S. states currently permit online gambling on sports. But the potential market for such forms of betting is …

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High-Tech, High-Speed Betting: How Regulatory and Technology Changes Might Change the Sports Wagering Market

20 Monday Jan 2020

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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gambling, online gambling, online sports betting, Services Marketing, sports gambling

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When the U.S. Supreme Court ruled that wagering on sports was allowed, such that each individual state could implement its …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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