Introducing the Kindle Fire

16 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet

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When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …

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Scaring Stephen King with e-Books

14 Saturday Nov 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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Amazon, books, ebook, ereader, kindle, stephen king

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A new hardcover book by a favorite author can be an exciting thing for a fan to find in the …

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Sony and Google Tango with E-Books

25 Wednesday Mar 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Sony Electronics and Google are teaming up to distribute e-book content to consumers, behind Amazon.com, the first mover in this …

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