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Grewal Levy Marketing News

Tag Archives: social networks

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Timing Is Everything in the Race for First: Facebook’s Challenge to YouTube’s Status as an Advertising Platform

18 Monday May 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

advertising, Facebook, Mobile Marketing, social networks, Youtube

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Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …

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The Latest Generational Divide: Uses of Social Networking Sites

05 Saturday May 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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Tags

consumer behavior, gen x, gen y, social media, social networks

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A recent survey confirms something we’ve heard all along: You’re using social networking differently than your parents do. While Baby …

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When Money Buys a Reputation

03 Wednesday Mar 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

company sponsorship, reveiws, social media, social networks, Yelp

When in search of just the right place to take your parents on a weekend visit, you can check yelp.com …

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Blogging

12 Thursday Mar 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions

≈ 1 Comment

Tags

b2b, blogging, social media, social networks

Blogs can be great marketing tools for B-to-B organizations, giving companies a brand and personality that they would otherwise have …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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