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Tag Archives: Microplastics

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Microplastics in the Pool: The Unique Environmental Harms of Swimwear and Efforts to Address Them

15 Monday Jul 2019

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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Environment, Microplastics, Repurposing

Summer is coming, which means swim season is here. When swimmers and sunbathers go to purchase this year’s gear, they …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (145)
  • Chapter 05: Analyzing the Marketing Environment (213)
  • Chapter 06: Consumer Behavior (172)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (142)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (140)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (88)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (199)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (186)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (28)
  • Uncategorized (3)

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