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Tag Archives: activist movement

Consumer Backlash, Brought to You by Facebook

01 Thursday Apr 2010

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 16: Supply Chain Management, Chapter 18: Integrated Marketing Communications

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activist movement, Facebook, social media

It is more dangerous than ever for a company to get on the wrong site of their consumers. Social media …

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Archived Articles by Chapter

Chapter 01: Overview of Marketing (73)
Chapter 02: Developing Marketing Strategies (131)
Chapter 03: Social and Mobile Marketing (153)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (145)
Chapter 05: Analyzing the Marketing Environment (213)
Chapter 06: Consumer Behavior (172)
Chapter 07: Business-to-Business Marketing (83)
Chapter 08: Global Marketing (114)
Chapter 09: Segmentation, Targeting and Positioning (142)
Chapter 10: Marketing Research (97)
Chapter 11: Product Branding and Packaging Decisions (200)
Chapter 12: Developing New Products (178)
Chapter 13: Services: The Intangible Product (140)
Chapter 14: Pricing Concepts for Establishing Value (93)
Chapter 15: Strategic Pricing Concepts (88)
Chapter 16: Supply Chain Management (106)
Chapter 17: Retailing and Multichannel Marketing (199)
Chapter 18: Integrated Marketing Communications (160)
Chapter 19: Advertising, Public Relations and Sales Promotions (186)
Chapter 20: Personal Selling and Sales Management (55)
Marketing Tidbits (28)
Uncategorized (3)

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