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Category Archives: Marketing Tidbits

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Marketing Tidbit: How Walmart+ uses discounts to promote subscriptions

23 Monday May 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Marketing Tidbit, Walmart, Walmart+

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In what it widely assumed to be its response to Amazon Prime, Walmart introduced its Walmart+ subscription in 2020. The …

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Marketing Tidbit: Is the bias against Gen Z workers deserved?

13 Friday May 2022

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Gen Z, Marketing Tidbit, Millennials

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Age discrimination is illegal. Usually the enforcement of these laws involved older workers, but what happens when a manager or …

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Marketing Tidbit: A Perfect Growth Storm for Auto Parts Retailers

15 Friday Apr 2022

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Auto Parts, Marketing Tidbit

What do you get when you mix COVID-19–induced restrictions on communal travel (e.g., public transportation, vacations by air), limited supply …

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Marketing Tidbit: Removing Intermediaries: Factory-to-Consumer Shipping Options

09 Wednesday Feb 2022

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Factory-to-customer, Marketing Tidbit, shipping

There are many reasons to rely on intermediaries to get products from factories to consumers. But for a few innovative …

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Marketing Tidbit: Updated Twitter Policies: No More Personal Pictures without Permission

26 Wednesday Jan 2022

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Marketing Tidbit, Social and Mobile Marketing, twitter

When it came to privacy, Twitter had what one privacy scholar called a “semi-truck–sized hole” in its standards: In most …

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Marketing Tidbit: The Battle for Hardware Dominance in a Streaming World

25 Thursday Nov 2021

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Marketing Tidbit, Streaming

What’s more valuable in the streaming services market, the hardware used to stream it or the content that gets streamed? …

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Marketing Tidbit: Tesla: Moving into Hertz Lots and Up Stock Market Ranks

11 Thursday Nov 2021

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Marketing Tidbit, Tesla

For Tesla, a recent order by Hertz, the rental car provider, offers several promising outcomes. Perhaps most visibly, the order …

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Marketing Tidbit: How TV Companies are Working Together to Improve the Ad Market  

30 Thursday Sep 2021

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications, Marketing Tidbits

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Integrated Marketing Communication, Marketing Tidbit, television

When you sit down at the end of the day to catch a little mindless entertainment, do you ever find …

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Marketing Tidbit: McDonald’s New Loyalty Program

28 Tuesday Sep 2021

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications, Marketing Tidbits

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Integrated Marketing Communication, Loyalty Programs, Marketing Tidbit, mcdonalds

Come for cheap food, stay for free food? McDonald’s is hoping consumers will do just that, induced by the new loyalty program it rolled out in July. The MyMcDonald’s Rewards program, available through the company’s app, marks McDonald’s first venture into reward programs in the United States. (It previously has established similar programs in France and a few other countries.) Customers received 1,500 points at the moment they sign up, then earn 100 points for each $1 spent. The points can be traded for treats like hash browns (1,500 points), a large iced coffee (3,000 points), or a Happy Meal (6,000 points). The benefits for McDonald’s have been well established by research into loyalty programs, which shows that they tend to lead to a more engaged customer base and provide unparalleled access to valuable digital data. But what about the customers? Why would someone spend $600 at McDonald’s, in return for the prospect of receiving a $2.79 Happy Meal for free? It may seem unlikely, but the proof of concept is in the pudding—and the burritos and the coffee. That is, similar programs have worked well for other companies, including Chipotle and Starbucks. At Starbucks for example, the loyalty program grew by 18 percent from March 2020 to 2021, enabling the company to not just survive but even thrive during the pandemic.

Source: Dave Sebastian, “McDonald’s Loyalty Program Goes National,” The Wall Street Journal, June 22, 2021; Alexis Morillo, “McDonald’s New Loyalty Program Is Launching Today—Here’s How It Works,” Delish, July 8, 2021; Larry Dignan, “Starbucks Leverages Loyalty Program, Digital To Navigate Customers’ New Normal,” ZDNet, April 28, 2021

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Marketing Tidbit: Have Tech Companies Forgotten About the 99%?

22 Wednesday Sep 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Marketing Tidbits

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Developing New Products, Marketing Tidbit, Social and Mobile Marketing

Oh 5G, art thou for thee, but not for me? In a recent editorial, The New York Times argues that …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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