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Category Archives: Marketing Tidbits

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Marketing Tidbit: Is Tesla’s “Full Self-Driving” Program really Fully Self-Driving?

06 Thursday Oct 2022

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Marketing Tidbit, Tesla

If you wanted a bargain on a Tesla Full Self-Driving (FSD) premium driver assistance program—well, you’re a few years behind. …

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Marketing Tidbit: Coca-Cola to Continue to Raise Prices

23 Friday Sep 2022

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I’d like to buy the world a Coke … but it’s gotten too expensive. In a bold move, Coca-Cola executives say they intend to keep raising their prices—even while inflation-shocked consumers are looking for places to save some bucks. The U.S. Bureau of Labor Statistics finds the average cost of a 12-ounce can of soda, in a 12-pack, has increased by 45 percent in less than four years. So how can Coke get away with it? In short, because despite the higher prices, customers keep buying the company’s fizzy drinks. In July, after Coca-Cola posted higher than expected second quarter earnings, its chief financial officer noted, “We continue to see resilience and a lot of demand not just in the U.S. but across the world.” Then he offered some theories for why this resilience persists—including pent-up demand for going out to theme parks and movie theaters, where a Coke is part of the experience. Another hypothesis is that there just is not a satisfactory lower-cost alternative. Whatever the reasons, it seems lots of people are going to keep having a Coke and a smile, at any cost, and perhaps just cut back elsewhere.

Source: Elizabeth Crawford, “Coca-Cola Co. Considers Additional Price Increases Ahead of Potential Recession,” foodnavigator-usa.com, April 26, 2022; Jeff Gelski, “Coca-Cola to Keep Passing through Costs,” Food Business News, July 27, 2022; Kelsey Davis, “Will There Be an End to the Soda Price Increase? Not Likely. Here’s Why,” The Repository, September 9, 2022; Connor Hart, “Coca-Cola Posts Higher Quarterly Sales Despite Price Increases,” The Wall Street Journal, July 26, 2022

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Marketing Tidbit: Amazon to acquire iRobot

30 Tuesday Aug 2022

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Amazon, Marketing Tidbit, Roomba

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iRobot, the company that makes Roombas, has agreed to be acquired by Amazon for $1.7 billion. According to a joint …

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Marketing Tidbit: The FDA caps nicotine in cigarettes

12 Friday Aug 2022

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Dear smokers: Take a deep breath. The Food and Drug Administration—which regulates the manufacture, import, packaging, labeling, advertising, promotion, sale, …

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Marketing Tidbit: Kroger Pushing Go Fresh and Go Local

26 Tuesday Jul 2022

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For the second year in a row, the nation’s oldest grocery chain invited local and regional growers and producers to …

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Marketing Tidbit: How Companies are Using AR for Virtual Clothing Try-On

15 Friday Jul 2022

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Amazon, augmented reality, Marketing Tidbit

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Looking to buy a new set of kicks online, but wish you could see what they’d look like on your …

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Marketing Tidbit: How Barnes & Noble continues to thrive

27 Monday Jun 2022

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In the 1998 movie You’ve Got Mail, Tom Hanks plays the owner of a big-box bookstore, threatening to put Meg Ryan’s indie book seller out of business. At the time, book behemoths like Borders and Barnes & Noble were seen as the enemy of the littles—and perhaps of reading more broadly. But a lot has changed. Borders went under a decade ago, whereas Barnes & Noble instead has emerged as essential for readers and an unlikely ally to independent bookstores today. Its role is unique, in that its demands require publishers to continue investing in physical products for physical stores. It also gives readers easy and wide access to new titles. These two benefits are critical in the face of disruption by online retail (read: Amazon!). Accordingly, even if it may seem surprising, Barnes & Noble is thriving in the face of the pandemic years and the constant threat from Amazon. Book sales shot up by an unprecedented amount during the pandemic, which meant good numbers for Barnes & Noble. Furthermore, after James Daunt became the company’s chief executive in 2018, he empowered store managers to make more independent decisions tailored to local conditions, like how many copies of a certain book to order and which books to promote. Despite these positive assessments though, industry analysts remain cautious. As the pandemic ebbs, tougher days may lie ahead for books sellers, in part because people who are no longer forced to remain sheltering home might read less, but also due to the same challenges that are pressing every industry today, like rising costs and supply chain disarray. Even if overall book sales are unlikely to grow though, customer traffic may increase in brick-and-mortar bookstores. So even in this strange economic time—with one more nod to You’ve Got Mail—all the bookstores are not becoming Baby Gaps just yet.

Source: Elizabeth A. Harris, “How Barnes & Noble Went from Villain to Hero,” The New York Times, April 15, 2022; Yuki Noguchi, “Why Borders Failed While Barnes & Noble Survived,” NPR, July 19, 2011; Lisa Fickenscher, “The Pandemic Has Sparked a Book Craze—And Barnes & Noble Is Cashing In,” New York Post, September 19, 2021; Jim Milliot, “Print Sales Likely to Fall in 2022,” Publishers Weekly, January 28, 2022

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Marketing Tidbit: Will JC Penny be able to Lure back Customers?

13 Monday Jun 2022

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Love the one you’re with, and when that doesn’t work … try to make the one who was once with …

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Marketing Tidbit: How Walmart+ uses discounts to promote subscriptions

23 Monday May 2022

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In what it widely assumed to be its response to Amazon Prime, Walmart introduced its Walmart+ subscription in 2020. The …

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Marketing Tidbit: Is the bias against Gen Z workers deserved?

13 Friday May 2022

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Gen Z, Marketing Tidbit, Millennials

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Age discrimination is illegal. Usually the enforcement of these laws involved older workers, but what happens when a manager or …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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