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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: television

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Marketing Tidbit: How TV Companies are Working Together to Improve the Ad Market  

30 Thursday Sep 2021

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications, Marketing Tidbits

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Integrated Marketing Communication, Marketing Tidbit, television

When you sit down at the end of the day to catch a little mindless entertainment, do you ever find …

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With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear

06 Thursday Sep 2018

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Marketing Environment, television

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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …

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Snapchat as an Advertising and Content Platform: The Latest Experiments in Television

01 Friday Jul 2016

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 07: Business-to-Business Marketing, Chapter 18: Integrated Marketing Communications

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B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television

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When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …

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Television Everlasting: The Revival of Cancelled Shows for Modern Audiences

15 Wednesday Jun 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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Developing New Products, Marketing Environment, Show Revivals, television

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There are a lot of shows currently airing on television that sound a lot like the shows that were airing …

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Are Baby Boomers Too Old for TV? Some Networks Seem to Think So

07 Friday Nov 2014

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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A&E, baby boomers, consumer behavior, segmentation, targeting, television

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The western mystery show Longmire, aired on the A&E cable network, had a lot going for it. It was based …

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Keeping the Cable Cord Intact Through Pricing Appeals

26 Saturday Jan 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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cable, marketing, pricing, services, television

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For many modern consumers, the only cable they want to worry about is the one that connects their wireless router …

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Using the 7 Words You Can Never Say on Television—Appearing Now in Televised Advertising

25 Friday Jan 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, marketing, Proctor & Gamble, television

The signature, 1972 comedy routine by the late George Carlin hilariously and repeatedly used seven words that television broadcasters absolutely …

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Reality or Not?

19 Wednesday Jan 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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branding, ethics, television

It started with The Real World. Then Jersey Shore. And now Skins. MTV has a long history of ruffling feathers …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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