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Tag Archives: coca cola

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Coca-Cola Lures Gen Z Consumers with Pixel and Dream-Flavored Beverages

26 Monday Sep 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications

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coca cola, Integrated Marketing Communication, targeting

How can established, longstanding businesses attract younger shoppers? It is the question that company after company is attempting to tackle, …

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Marketing Tidbit: Coca-Cola to Continue to Raise Prices

23 Friday Sep 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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coca cola, Marketing Tidbit

I’d like to buy the world a Coke … but it’s gotten too expensive. In a bold move, Coca-Cola executives say they intend to keep raising their prices—even while inflation-shocked consumers are looking for places to save some bucks. The U.S. Bureau of Labor Statistics finds the average cost of a 12-ounce can of soda, in a 12-pack, has increased by 45 percent in less than four years. So how can Coke get away with it? In short, because despite the higher prices, customers keep buying the company’s fizzy drinks. In July, after Coca-Cola posted higher than expected second quarter earnings, its chief financial officer noted, “We continue to see resilience and a lot of demand not just in the U.S. but across the world.” Then he offered some theories for why this resilience persists—including pent-up demand for going out to theme parks and movie theaters, where a Coke is part of the experience. Another hypothesis is that there just is not a satisfactory lower-cost alternative. Whatever the reasons, it seems lots of people are going to keep having a Coke and a smile, at any cost, and perhaps just cut back elsewhere.

Source: Elizabeth Crawford, “Coca-Cola Co. Considers Additional Price Increases Ahead of Potential Recession,” foodnavigator-usa.com, April 26, 2022; Jeff Gelski, “Coca-Cola to Keep Passing through Costs,” Food Business News, July 27, 2022; Kelsey Davis, “Will There Be an End to the Soda Price Increase? Not Likely. Here’s Why,” The Repository, September 9, 2022; Connor Hart, “Coca-Cola Posts Higher Quarterly Sales Despite Price Increases,” The Wall Street Journal, July 26, 2022

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I’d Like to Give the World a Customized Coke: Coca-Cola Is Ready to Save the Environment

13 Wednesday Jul 2022

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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coca cola, Developing New Products

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In its earlier iterations, Coca-Cola’s Freestyle machine promised an essentially unlimited range of drink options that allowed consumers to customize …

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A Zombie Story for Brands: Coca-Cola’s Product Line Cuts

24 Monday Aug 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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coca cola, Product Branding

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Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …

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Researching the Super Fans Who Buy Subscriptions to Receive New Coca-Cola Products Every Month

18 Tuesday Feb 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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coca cola, Marketing Research, Subscription Box

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Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …

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Vending Drinks, Gathering Big Data: How Coca-Cola Relies on Cutting-Edge Analytics to Develop New Drink Flavors

12 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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AI, Big Data, coca cola, Marketing Environment, Vending Machines

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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …

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Small Coke Cans: Are Consumers Paying More for Less, or Are They Just Paying to Get What They Want?

14 Thursday Jan 2016

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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coca cola, Strategic Pricing

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When Coca-Cola checked its sales data recently, it found consistently over the past few quarters that sales of smaller containers, …

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Green Instead of Red: The Introduction of Coca-Cola’s Latest New Product, from Abroad to Southern States and Beyond

15 Wednesday Oct 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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coca cola, Developing New Products, global marketing, Positioning

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The strategy Coca-Cola has adopted for its new Life brand of carbonated beverage may seem somewhat unconventional. The soda already …

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A New Product Misstep: Despite Its Popularity, Coca-Cola and 7-Eleven Yank the Diet Coke Slurpee

30 Wednesday Apr 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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7-eleven, coca cola, Diet Coke Slurpee, Product Failure, Slurpee

The idea was innovative and compelling. The demand was clear, and consumers expressed great willingness to purchase the new item. …

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Technical Foul or Just Part of the Game? Executives’ Uses of Corporate Perks in the Modern Era

22 Tuesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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coca cola, ethics, marketing

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Access to the corporate jet is perhaps the last big status symbol available to successful executives. That, and maybe investing …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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