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Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …
A Zombie Story for Brands: Coca-Cola’s Product Line Cuts
24 Monday Aug 2020
Tag Archives: coca cola
Researching the Super Fans Who Buy Subscriptions to Receive New Coca-Cola Products Every Month
18 Tuesday Feb 2020
Posted in Chapter 10: Marketing Research
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Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …
Vending Drinks, Gathering Big Data: How Coca-Cola Relies on Cutting-Edge Analytics to Develop New Drink Flavors
12 Wednesday Feb 2020
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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …
Small Coke Cans: Are Consumers Paying More for Less, or Are They Just Paying to Get What They Want?
14 Thursday Jan 2016
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When Coca-Cola checked its sales data recently, it found consistently over the past few quarters that sales of smaller containers, …
Green Instead of Red: The Introduction of Coca-Cola’s Latest New Product, from Abroad to Southern States and Beyond
15 Wednesday Oct 2014
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The strategy Coca-Cola has adopted for its new Life brand of carbonated beverage may seem somewhat unconventional. The soda already …
A New Product Misstep: Despite Its Popularity, Coca-Cola and 7-Eleven Yank the Diet Coke Slurpee
30 Wednesday Apr 2014
The idea was innovative and compelling. The demand was clear, and consumers expressed great willingness to purchase the new item. …
Technical Foul or Just Part of the Game? Executives’ Uses of Corporate Perks in the Modern Era
22 Tuesday Jan 2013
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Access to the corporate jet is perhaps the last big status symbol available to successful executives. That, and maybe investing …
The Sponsorship Kings: Pepsi, Coke, Bud
15 Wednesday Aug 2012
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Spending $340–$345 million each year, PepsiCo is the brand that earns the top spot when it comes to marketing spending …
Coca-Cola and Pepsi Make Products Just for China
14 Monday Jun 2010
Social Media to the Rescue!
04 Tuesday Aug 2009
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The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …
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