18 Tuesday Feb 2020
Posted in Chapter 10: Marketing Research
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Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …
12 Wednesday Feb 2020
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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …
14 Thursday Jan 2016
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When Coca-Cola checked its sales data recently, it found consistently over the past few quarters that sales of smaller containers, …
15 Wednesday Oct 2014
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The strategy Coca-Cola has adopted for its new Life brand of carbonated beverage may seem somewhat unconventional. The soda already …
30 Wednesday Apr 2014
The idea was innovative and compelling. The demand was clear, and consumers expressed great willingness to purchase the new item. …
22 Tuesday Jan 2013
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Access to the corporate jet is perhaps the last big status symbol available to successful executives. That, and maybe investing …
15 Wednesday Aug 2012
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Spending $340–$345 million each year, PepsiCo is the brand that earns the top spot when it comes to marketing spending …
14 Monday Jun 2010
04 Tuesday Aug 2009
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The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …
22 Sunday Apr 2007
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In June 2005, Coke introduced a new no-calorie product, Coke Zero, targeted toward men aged 18–34 years who do not …
