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Tag Archives: coca cola

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A Zombie Story for Brands: Coca-Cola’s Product Line Cuts

24 Monday Aug 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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coca cola, Product Branding

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Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …

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Researching the Super Fans Who Buy Subscriptions to Receive New Coca-Cola Products Every Month

18 Tuesday Feb 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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coca cola, Marketing Research, Subscription Box

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Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …

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Vending Drinks, Gathering Big Data: How Coca-Cola Relies on Cutting-Edge Analytics to Develop New Drink Flavors

12 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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AI, Big Data, coca cola, Marketing Environment, Vending Machines

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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …

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Small Coke Cans: Are Consumers Paying More for Less, or Are They Just Paying to Get What They Want?

14 Thursday Jan 2016

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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coca cola, Strategic Pricing

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When Coca-Cola checked its sales data recently, it found consistently over the past few quarters that sales of smaller containers, …

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Green Instead of Red: The Introduction of Coca-Cola’s Latest New Product, from Abroad to Southern States and Beyond

15 Wednesday Oct 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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coca cola, Developing New Products, global marketing, Positioning

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The strategy Coca-Cola has adopted for its new Life brand of carbonated beverage may seem somewhat unconventional. The soda already …

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A New Product Misstep: Despite Its Popularity, Coca-Cola and 7-Eleven Yank the Diet Coke Slurpee

30 Wednesday Apr 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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7-eleven, coca cola, Diet Coke Slurpee, Product Failure, Slurpee

The idea was innovative and compelling. The demand was clear, and consumers expressed great willingness to purchase the new item. …

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Technical Foul or Just Part of the Game? Executives’ Uses of Corporate Perks in the Modern Era

22 Tuesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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coca cola, ethics, marketing

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Access to the corporate jet is perhaps the last big status symbol available to successful executives. That, and maybe investing …

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The Sponsorship Kings: Pepsi, Coke, Bud

15 Wednesday Aug 2012

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Anheuser-Busch, coca cola, marketing, pepsi, sponsorship

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Spending $340–$345 million each year, PepsiCo is the brand that earns the top spot when it comes to marketing spending …

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Coca-Cola and Pepsi Make Products Just for China

14 Monday Jun 2010

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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asia, China, coca cola, food, india

With its 1.33 billion people, China causes companies to just start drooling. The country offers such market potential and such …

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Social Media to the Rescue!

04 Tuesday Aug 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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coca cola, customer service, Facebook, social media, southwest airlines, twitter

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The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (142)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (113)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (92)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (105)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (22)
  • Uncategorized (3)

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