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Grewal Levy Marketing News

Tag Archives: Nubry

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Gaining Social Clout through Klout

13 Friday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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bloggers, britt hackmann, fashions night out, FNO 2011, FNO 2012, gretchen hackmann, jason binn, Klout, marketing fashion, Nubry, parties, social

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Getting into the coolest parties in town used to require attaining stardom or at least socialite status. But today, technology …

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Mobile Fashion Apps

11 Wednesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl

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More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …

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Will Tom Brady Wear Pink Uggs?

11 Tuesday Oct 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 18: Integrated Marketing Communications

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breast cancer, NFL, Nubry, pink, tom brady, UGG

No, Tom Brady, the Patriots Quarterback will not be wearing pink Uggs, but he along with the NFL are wearing pink cleats to raise breast cancer awareness.  Brady is the face of Uggs and the commercials are airing now!

Filming the UGG commercial “Steps”

Tom Brady Talks Candidly about UGG

Final UGG Fall 2011 Commercial featuring Tom Brady

 

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Marketing in the Web 2.0

10 Saturday Jan 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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blogging, marketing, Nubry, social media, social networking, web 2.0

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Marketing managers are venturing into Web 2.0. They still have some rules to follow, but there is a lot of …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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