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Tag Archives: value

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It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover

07 Wednesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 15: Strategic Pricing Concepts

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Amazon, Amazon Prime, pricing, value, Whole Foods

When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …

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If We Go Grab a Bite, Can We Still Pay the Rent? The Pricing and Appeal of Truly Exclusive Restaurants

07 Monday Dec 2015

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

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exclusive, pricing, restaurant, value

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The restaurant industry offers a wide range of pricing options. Diners can grab a meal for $5 or so at …

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The Meaning of Best Value: Whole Foods’ Purpose-Based Marketing

05 Friday Dec 2014

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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green, Grocery Stores, pricing, Retailing, value, Whole Foods

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For some analysts, looking at Whole Foods’ dwindling sales numbers and decreased earnings, the solution is obvious: The grocery chain …

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Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value

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Economic Recovery, marketing, mcdonalds, pricing, Proctor & Gamble, value

Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable Value, as defined by the …

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How Much Peanut Butter Is Really in There?

10 Saturday Jan 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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national brands, Private label, recession, skippy, value

We have heard a lot about the rising costs of food, but costs are rising even more than consumers might …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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