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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Hotels

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Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic

22 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Hotels, Marketing Research, marketing strategies, services

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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …

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Hotels on Wheels: A Service Innovation

01 Tuesday Aug 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Cabin, Hotels, services

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With a new service, the startup firm Cabin promises an easier travel experience. On its pilot route, from San Francisco …

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Guests Only: Hotels Woo Guests with Exclusive Spaces

08 Monday May 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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exclusive spaces, Hotels, services

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Planning a visit to a big city this summer? Do not be surprised to see “Guests Only” signs popping up …

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Tourism Companies Assure Clients: That Cramped Airline Seat Is Worth It!

02 Tuesday May 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Hotels, services, travel

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Vacations are all about the destination. The journey to get there is rarely as pleasant. Travel, be it by plane, …

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Luxury Resorts Partner with Auto Manufacturers to Provide a Ride to Remember

25 Wednesday Jan 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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cars, Hotels, luxury, services

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Need a ride? Check in to one of the top hotels or resorts in the nation and you may find …

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Promoting Bookings by Promoting Hotel Loyalty Programs by Promoting Better Prices

29 Wednesday Jun 2016

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 15: Strategic Pricing Concepts

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Hotels, Marketing Plan, Marketing Strategy, Strategic Pricing

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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …

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Symbiosis in Your Stay: How Hotels Leverage Their Proximity to Universities

08 Tuesday Jul 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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Hotels, Services Marketing, Universities

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Orientation. Move-in day. Parents’ day. Moving-out day. Commencement. Reunion. Over the spans of time that students and their families interact …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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