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Tag Archives: Skechers

Some Sketchy Statistics in Skechers’ Advertising

20 Monday Aug 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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ethics, marketing, Skechers, truth in advertising

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Kim Kardashian said it, but should consumers believe it? Skechers USA long claimed that its Shape-Up shoes would increase muscle …

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Chapter 01: Overview of Marketing (76)
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Chapter 17: Retailing and Multichannel Marketing (202)
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Chapter 19: Advertising, Public Relations and Sales Promotions (189)
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