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Tag Archives: fedex

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Completing the Last Mile: How Changing Customer Demands Require Changes to Delivery Services

16 Friday Feb 2018

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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consumer behavior, fedex, IMC, ups, USPS

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In the past, delivery services such as FedEx and UPS, and even the U.S. Postal Service (USPS), earned most of …

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A Space Age Fantasy? Not Quite, but Different Enough: The Future of Shopping

17 Saturday Nov 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

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best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups

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Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …

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Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (65)
  • Chapter 02: Developing Marketing Strategies (120)
  • Chapter 03: Social and Mobile Marketing (125)
  • Chapter 04: Marketing Ethics (118)
  • Chapter 05: Analyzing the Marketing Environment (190)
  • Chapter 06: Consumer Behavior (151)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (95)
  • Chapter 09: Segmentation, Targeting and Positioning (118)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (182)
  • Chapter 12: Developing New Products (144)
  • Chapter 13: Services: The Intangible Product (121)
  • Chapter 14: Pricing Concepts for Establishing Value (87)
  • Chapter 15: Strategic Pricing Concepts (74)
  • Chapter 16: Supply Chain Management (83)
  • Chapter 17: Retailing and Multichannel Marketing (174)
  • Chapter 18: Integrated Marketing Communications (148)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (160)
  • Chapter 20: Personal Selling and Sales Management (46)
  • Uncategorized (8)

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