How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations

07 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

fedex, Overview of Marketing, sales management, Supply Chain Management

This gallery contains 1 photo.

Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …

Continue reading →

Completing the Last Mile: How Changing Customer Demands Require Changes to Delivery Services

16 Friday Feb 2018

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

consumer behavior, fedex, IMC, ups, USPS

This gallery contains 1 photo.

In the past, delivery services such as FedEx and UPS, and even the U.S. Postal Service (USPS), earned most of …

Continue reading →

A Space Age Fantasy? Not Quite, but Different Enough: The Future of Shopping

17 Saturday Nov 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

≈ Leave a comment

Tags

best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups

This gallery contains 1 photo.

Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …

Continue reading →