27 Monday Mar 2017
Posted in Chapter 10: Marketing Research
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The Nielsen Company is one of the best known companies in the United States, and while most companies would consider …
23 Wednesday Oct 2013
As television viewers have changed their practices—such that more and more people catch the latest shows on their tablets or …
26 Monday Aug 2013
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AMC, Breaking Bad, consumer behavior, Divided Attention, NBC, New Product Development, Nielsen, Second Screen, The Killing, The Mindy Project, The Walking Dead
According to recent Nielsen reports, television watchers no longer just watch television. Instead, approximately 40 percent of them have the …
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