And You Thought Facebook Was Everywhere Before…. The Expansion of a Social Network

24 Thursday Apr 2014

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 12: Developing New Products

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b2b, Facebook, New Products, Occulus Rift

For its first foray into hardware, Facebook didn’t turn to its in-house innovative teams. Nor did it try to access …

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The Effects of the Affordable Care Act on Health Insurance Firms: Transforming a Traditionally B2B Marketplace into a Customer Market

27 Wednesday Nov 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing

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Affordable Care Act, b2b, Blue Cross Blue Shield, Obamacare

The passage of the Affordable Care Act has a wealth of impacts, but for insurance companies, one of the greatest …

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A Secondary Deal for a First-Class Retailer: The Transfer of Neiman Marcus

27 Sunday Oct 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing

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Ares Mangement, b2b, Neiman Marcus, Retailing, TPG, Warburg Pincus

Since 2005, the luxury retailer Neiman Marcus has been owned by a private investment team. Eight years is a pretty …

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