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Tag Archives: Plated

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Putting Plated on the Shelf: The Acquisition of a Meal-Kit Service by Albertsons

27 Friday Oct 2017

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Albertsons, Omnichannel Marketing, Overview of Marketing, Plated, supply chain

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Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …

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Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (66)
  • Chapter 02: Developing Marketing Strategies (120)
  • Chapter 03: Social and Mobile Marketing (128)
  • Chapter 04: Marketing Ethics (121)
  • Chapter 05: Analyzing the Marketing Environment (191)
  • Chapter 06: Consumer Behavior (152)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (97)
  • Chapter 09: Segmentation, Targeting and Positioning (118)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (183)
  • Chapter 12: Developing New Products (149)
  • Chapter 13: Services: The Intangible Product (123)
  • Chapter 14: Pricing Concepts for Establishing Value (87)
  • Chapter 15: Strategic Pricing Concepts (75)
  • Chapter 16: Supply Chain Management (85)
  • Chapter 17: Retailing and Multichannel Marketing (177)
  • Chapter 18: Integrated Marketing Communications (148)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (161)
  • Chapter 20: Personal Selling and Sales Management (46)
  • Uncategorized (16)

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