• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: tropicana

Gallery

Tropicana’s New Approach Reflects Lessons from the Past

10 Tuesday Apr 2012

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

global marketing, Marketing Strategy, tropicana

This gallery contains 1 photo.

You don’t get to be the leading orange juice brand by failing to learn from your mistakes. Tropicana, which suffered …

Continue reading →

Gallery

Catching the Consumer’s Eye

26 Thursday Mar 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

branding, labeling, logo, orange juice, Packaging, rebranding, repositioning, tropicana

This gallery contains 1 photo.

For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 205,316 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (131)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (197)
  • Chapter 06: Consumer Behavior (158)
  • Chapter 07: Business-to-Business Marketing (73)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (127)
  • Chapter 10: Marketing Research (89)
  • Chapter 11: Product Branding and Packaging Decisions (188)
  • Chapter 12: Developing New Products (158)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (90)
  • Chapter 17: Retailing and Multichannel Marketing (183)
  • Chapter 18: Integrated Marketing Communications (152)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (168)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (82)

Tags

advertising Amazon Analytics apple B2B Marketing branding China coca cola consumer behavior customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Omnichannel Marketing Overview of Marketing p&g Packaging pepsi Positioning pricing Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology TV twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

Cancel