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Tag Archives: tropicana

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Tropicana’s New Approach Reflects Lessons from the Past

10 Tuesday Apr 2012

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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global marketing, Marketing Strategy, tropicana

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You don’t get to be the leading orange juice brand by failing to learn from your mistakes. Tropicana, which suffered …

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Catching the Consumer’s Eye

26 Thursday Mar 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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branding, labeling, logo, orange juice, Packaging, rebranding, repositioning, tropicana

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For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (67)
  • Chapter 02: Developing Marketing Strategies (123)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (195)
  • Chapter 06: Consumer Behavior (156)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (102)
  • Chapter 09: Segmentation, Targeting and Positioning (124)
  • Chapter 10: Marketing Research (88)
  • Chapter 11: Product Branding and Packaging Decisions (187)
  • Chapter 12: Developing New Products (155)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (76)
  • Chapter 16: Supply Chain Management (87)
  • Chapter 17: Retailing and Multichannel Marketing (181)
  • Chapter 18: Integrated Marketing Communications (150)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (167)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (62)

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