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Tag Archives: Marketing Ethics

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Marketing Tidbit: The Rolling Stones Care Where Their Merchandise Is Made… But Do Their Fans?

11 Saturday Mar 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Marketing Ethics, Rolling Stones, Shein

The legendary rock band the Rolling Stones expressed shock when discovering that the workers making their 60th anniversary merchandise, in …

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Sephora Enters into $1.2 Million Settlement for Illegally Selling Consumer Data

21 Friday Oct 2022

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Marketing Ethics, sephora

Sephora scores high marks for selling customers high-end makeup. But it earns much lower marks for allegedly selling customers’ data, …

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What Are You Doing, Computer? Computer Vision Has Promising, Troubling, Retail Applications

04 Friday Mar 2022

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Computer vision, corporate social responsibility, Marketing Ethics

You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …

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Bean Burgers and Seitan Cheesesteaks: Epicurious Stops Publishing Beef Recipes

28 Friday May 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Bean Burgers, beef, Conscious Marketing, Epicurioius, Marketing Ethics

Citing data that indicate livestock operations account for approximately 15 percent of greenhouse gas emissions, most attributable to cattle ranching, …

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Marketing Tidbit: A Florida Company Sold $1 Million in Toxic Bleach as a ‘Miracle’ Cure

21 Friday May 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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Genesis II Church of Healing, Marketing Ethics, Marketing Tidbit

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By registering as a church, despite acknowledging that the organization is nonreligious, the Genesis II Church of Healing sought to …

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How Far Can, and Should, Amazon Go to Keep Prime Subscribers?

24 Wednesday Mar 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Amazon, corporate social responsibility, Marketing Ethics

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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …

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Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative

18 Thursday Mar 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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apple, Marketing Ethics, privacy, Social and Mobile Marketing

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Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …

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Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles

29 Monday Jun 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Conscious Marketing, LGBTQ, Marketing Ethics, skittles

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With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …

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Building on Its Black Friday Stance, REI Encourages Everyone to Go Even Further Outside

28 Tuesday Jan 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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black friday, Environmental responsibility, Marketing Ethics, REI

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Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …

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Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges

04 Thursday Oct 2018

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Aerie, Marketing Ethics

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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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