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Tag Archives: Marketing Ethics

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Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles

29 Monday Jun 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Conscious Marketing, LGBTQ, Marketing Ethics, skittles

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With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …

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Building on Its Black Friday Stance, REI Encourages Everyone to Go Even Further Outside

28 Tuesday Jan 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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black friday, Environmental responsibility, Marketing Ethics, REI

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Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …

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Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges

04 Thursday Oct 2018

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Aerie, Marketing Ethics

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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …

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After Axing Straws, Starbucks Still Faces Criticism for Single-Use Plastic

02 Tuesday Oct 2018

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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global marketing, Marketing Ethics, Starbucks

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Facing substantial pressures—and following its own several years’ old sustainability commitments—Starbucks is seeking ways to make substantial changes to its …

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Making a Family Business More Valuable by Addressing Gender Inequality in the Coffee Market

20 Tuesday Feb 2018

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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City Girl Coffee, Marketing Ethics, Overview of Marketing

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Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …

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When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics

08 Thursday Feb 2018

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Alphonso, Marketing Ethics, Social and Mobile Marketing

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Some of the games that consumers download come with something a little extra. They are loaded with software by a …

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Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results

06 Tuesday Feb 2018

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, data, Marketing Ethics, Marketing Research, netflix, Spotify

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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …

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Ongoing Inspection Issues Keep Nissan from Selling in Its Home Market

12 Tuesday Dec 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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global marketing, Marketing Ethics, Nissan

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When officials with Japan’s Transport Ministry learned that unqualified employees were conducting the safety checks on new Nissan vehicles, it …

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Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times

28 Tuesday Nov 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Marketing Ethics, Politics

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Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …

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A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising

09 Thursday Nov 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Facebook, Marketing Ethics, Social and Mobile Marketing

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We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (77)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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