28 Tuesday Jan 2020
Posted in Chapter 04: Marketing Ethics
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Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …
04 Thursday Oct 2018
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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …
02 Tuesday Oct 2018
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Facing substantial pressures—and following its own several years’ old sustainability commitments—Starbucks is seeking ways to make substantial changes to its …
20 Tuesday Feb 2018
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Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …
08 Thursday Feb 2018
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Some of the games that consumers download come with something a little extra. They are loaded with software by a …
06 Tuesday Feb 2018
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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
12 Tuesday Dec 2017
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When officials with Japan’s Transport Ministry learned that unqualified employees were conducting the safety checks on new Nissan vehicles, it …
28 Tuesday Nov 2017
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Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …
09 Thursday Nov 2017
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We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …
23 Monday Oct 2017
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Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …
