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It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …
How Far Can, and Should, Amazon Go to Keep Prime Subscribers?
24 Wednesday Mar 2021
Tag Archives: Marketing Ethics
Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative
18 Thursday Mar 2021
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Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …
Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles
29 Monday Jun 2020
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With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …
Building on Its Black Friday Stance, REI Encourages Everyone to Go Even Further Outside
28 Tuesday Jan 2020
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Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …
Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges
04 Thursday Oct 2018
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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …
After Axing Straws, Starbucks Still Faces Criticism for Single-Use Plastic
02 Tuesday Oct 2018
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Facing substantial pressures—and following its own several years’ old sustainability commitments—Starbucks is seeking ways to make substantial changes to its …
Making a Family Business More Valuable by Addressing Gender Inequality in the Coffee Market
20 Tuesday Feb 2018
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Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …
When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics
08 Thursday Feb 2018
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Some of the games that consumers download come with something a little extra. They are loaded with software by a …
Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results
06 Tuesday Feb 2018
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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
Ongoing Inspection Issues Keep Nissan from Selling in Its Home Market
12 Tuesday Dec 2017
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When officials with Japan’s Transport Ministry learned that unqualified employees were conducting the safety checks on new Nissan vehicles, it …
