Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …
Building on Its Black Friday Stance, REI Encourages Everyone to Go Even Further Outside
28 Tuesday Jan 2020
Tag Archives: Marketing Ethics
Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges
04 Thursday Oct 2018
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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …
After Axing Straws, Starbucks Still Faces Criticism for Single-Use Plastic
02 Tuesday Oct 2018
Facing substantial pressures—and following its own several years’ old sustainability commitments—Starbucks is seeking ways to make substantial changes to its …
Making a Family Business More Valuable by Addressing Gender Inequality in the Coffee Market
20 Tuesday Feb 2018
Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …
When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics
08 Thursday Feb 2018
Some of the games that consumers download come with something a little extra. They are loaded with software by a …
Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results
06 Tuesday Feb 2018
Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
Ongoing Inspection Issues Keep Nissan from Selling in Its Home Market
12 Tuesday Dec 2017
When officials with Japan’s Transport Ministry learned that unqualified employees were conducting the safety checks on new Nissan vehicles, it …
Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times
28 Tuesday Nov 2017
Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …
A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising
09 Thursday Nov 2017
We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …
Marketing Charity
23 Monday Oct 2017
Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …