12 Wednesday May 2021
Tags
This gallery contains 1 photo.
During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …
10 Monday May 2021
Posted in Marketing Tidbits, Uncategorized
This gallery contains 1 photo.
Advertisers work hard to avoid a situation in which their brand or marketing messages appear in close proximity with offensive, …
06 Thursday May 2021
Tags
In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
30 Tuesday Mar 2021
Posted in Marketing Tidbits
This gallery contains 1 photo.
Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …
22 Monday Mar 2021
Posted in Marketing Tidbits
This gallery contains 1 photo.
In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …
17 Thursday Sep 2020
Tags
This gallery contains 1 photo.
Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
15 Tuesday Sep 2020
Tags
This gallery contains 1 photo.
The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
10 Friday Jul 2020
This gallery contains 1 photo.
Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …
15 Monday Jun 2020
Tags
This gallery contains 1 photo.
For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
05 Tuesday May 2020
This gallery contains 1 photo.
The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
