The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …
Can Marketers Get Their Messages out Through Facebook Messenger?
22 Monday Apr 2019
Tag Archives: advertising
Violating “Made in America” Rules: An Update from the FTC
08 Monday Apr 2019
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In a recent abstract, we detailed how U.S. manufacturers had put new pressure on the Federal Trade Commission (FTC), asking …
Does that Cooler Door Know Me? High-Tech In-Store Communications
21 Thursday Mar 2019
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A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …
When Is It Bragging, and When Is It False Advertising—And Who Decides? Comparative Advertising by Chevrolet and the Responses by Its Rivals
18 Monday Mar 2019
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In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …
Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously
11 Monday Mar 2019
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Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …
Debates over Making “Made in America” Rules Stricter
13 Wednesday Feb 2019
The Federal Trade Commission (FTC) is in charge of making sure that the claims advertisers make in their marketing communication …
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges
04 Thursday Oct 2018
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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …
With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear
06 Thursday Sep 2018
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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
