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Grewal Levy Marketing News

Tag Archives: advertising

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When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys

17 Thursday Sep 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, STEM toys

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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …

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A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers

15 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, B2B Marketing, NBC

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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …

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How to Advertise During a Pandemic: IKEA Offers Building Instructions for Forts at Home

15 Monday Jun 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, IKEA, Public Relations

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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …

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When Regulations and Marketing Strategies Align: Direct-to-Consumer Drug Sales on Social Media

05 Tuesday May 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, pharmaceutical marketing, Social and Mobile Marketing

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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …

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Effectively Controversial or Just Plain Cruel? A Public Health Campaign by South Dakota

22 Wednesday Jan 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Public Relations, public service announcement, South Dakota

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The health crisis associated with methamphetamine use is devastating, growing, and tragic. To deal with it, public health officials continue …

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Making a First Impression in Less than the First Second: New Evidence About Mobile Marketing

29 Wednesday May 2019

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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advertising, market research, science

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We know that the speed of mobile is fast, but recent evidence reinforces just how quickly it moves when it …

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Can Marketers Get Their Messages out Through Facebook Messenger?

22 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

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advertising, Facebook Messanger, Facebook strategy

The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …

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Violating “Made in America” Rules: An Update from the FTC

08 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, FTC, Made in U.S.

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In a recent abstract, we detailed how U.S. manufacturers had put new pressure on the Federal Trade Commission (FTC), asking …

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Does that Cooler Door Know Me? High-Tech In-Store Communications

21 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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advertising, advertising campaign, Grocery Stores, technology

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A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …

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When Is It Bragging, and When Is It False Advertising—And Who Decides? Comparative Advertising by Chevrolet and the Responses by Its Rivals

18 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, advertising campaign, Chevrolet, truth in advertising

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In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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