This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …
Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks
10 Friday Sep 2021
Tag Archives: advertising
Depicts People in the Same Room, Getting Up Close and Personal
12 Wednesday May 2021
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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …
Marketing Tidbit: Ad overload May be More Detrimental Than Inappropriate Content
10 Monday May 2021
Posted in Marketing Tidbits, Uncategorized
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Advertisers work hard to avoid a situation in which their brand or marketing messages appear in close proximity with offensive, …
Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
Marketing Tidbit: Walmart Expands its Advertising to Self-Checkout Scanners
30 Tuesday Mar 2021
Posted in Marketing Tidbits
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Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …
Marketing Tidbit: Big Brands Steer Ads Away from Sites that Spread Misinformation
22 Monday Mar 2021
Posted in Marketing Tidbits
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In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …
When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers
15 Tuesday Sep 2020
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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
Blacklisting as an Advertising Strategy: Avoiding Controversy or Avoiding Responsibility?
10 Friday Jul 2020
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Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …
How to Advertise During a Pandemic: IKEA Offers Building Instructions for Forts at Home
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
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