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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: advertising

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These Commercials Won the Super Bowl, 2022 Edition

05 Tuesday Apr 2022

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, super bowl

It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …

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Peloton in the City: A Harmful Product Placement that also Reflects the Times

15 Tuesday Feb 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, consumer behavior, Peloton

Reportedly, when the producers of the Sex in the City reboot And Just Like That… approached Peloton, to request the …

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When Is a Plus Sign Additive, and When Is It Redundant? A Branding Trend

07 Monday Feb 2022

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, branding, Plus sign

The rationale seems to reflect a desire to promise more, without being too specific about what that “more” entails. Rather …

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Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks

10 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Conscious Marketing, mcdonalds

This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …

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Depicts People in the Same Room, Getting Up Close and Personal

12 Wednesday May 2021

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, COVID-19, Suitsupply

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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …

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Marketing Tidbit: Ad overload May be More Detrimental Than Inappropriate Content

10 Monday May 2021

Posted by grewallevymarketingnews in Marketing Tidbits, Uncategorized

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Ad overload, advertising, Marketing Tidbit

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Advertisers work hard to avoid a situation in which their brand or marketing messages appear in close proximity with offensive, …

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Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup

06 Thursday May 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, global marketing, korea, Subway

In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …

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Marketing Tidbit: Walmart Expands its Advertising to Self-Checkout Scanners

30 Tuesday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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advertising, Marketing Tidbit, self checkout, Walmart

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Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …

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Marketing Tidbit: Big Brands Steer Ads Away from Sites that Spread Misinformation

22 Monday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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advertising, advertising online, Marketing Tidbit, Misinformation

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In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …

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When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys

17 Thursday Sep 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, STEM toys

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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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