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It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …
These Commercials Won the Super Bowl, 2022 Edition
05 Tuesday Apr 2022
Tag Archives: advertising
Peloton in the City: A Harmful Product Placement that also Reflects the Times
15 Tuesday Feb 2022
Reportedly, when the producers of the Sex in the City reboot And Just Like That… approached Peloton, to request the …
When Is a Plus Sign Additive, and When Is It Redundant? A Branding Trend
07 Monday Feb 2022
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The rationale seems to reflect a desire to promise more, without being too specific about what that “more” entails. Rather …
Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks
10 Friday Sep 2021
This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …
Depicts People in the Same Room, Getting Up Close and Personal
12 Wednesday May 2021
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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …
Marketing Tidbit: Ad overload May be More Detrimental Than Inappropriate Content
10 Monday May 2021
Posted in Marketing Tidbits, Uncategorized
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Advertisers work hard to avoid a situation in which their brand or marketing messages appear in close proximity with offensive, …
Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
Marketing Tidbit: Walmart Expands its Advertising to Self-Checkout Scanners
30 Tuesday Mar 2021
Posted in Marketing Tidbits
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Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …
Marketing Tidbit: Big Brands Steer Ads Away from Sites that Spread Misinformation
22 Monday Mar 2021
Posted in Marketing Tidbits
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In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …
When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
Grewal Levy Marketing News 