06 Thursday Sep 2018
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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
04 Tuesday Sep 2018
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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
06 Tuesday Feb 2018
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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
14 Thursday Dec 2017
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The history of Volkswagen (VW) features notable images and events, both positive and negative. Although its image and brand personality …
09 Wednesday Aug 2017
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …
26 Wednesday Jul 2017
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Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
13 Tuesday Jun 2017
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Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
28 Friday Apr 2017
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Marketing campaigns are often designed to push boundaries and generate a buzz, but a recent marketing campaign that embraced the …
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
14 Friday Apr 2017
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Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
