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Tag Archives: advertising

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Productivity Tracker Notion Wants to Reach You When You’re Not at Home

14 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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advertising, Notion, OOH, Out of home

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Have you heard of the productivity tracker Notion? If not, maybe it’s because you haven’t been spending enough time online—which, …

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Can Ads Save Netflix?

05 Tuesday Jul 2022

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, netflix, Strategic Pricing

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The end of the COVID-19 pandemic (or at least its transformation into something that we just sort of live with) …

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These Commercials Won the Super Bowl, 2022 Edition

05 Tuesday Apr 2022

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, super bowl

It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …

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Peloton in the City: A Harmful Product Placement that also Reflects the Times

15 Tuesday Feb 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, consumer behavior, Peloton

Reportedly, when the producers of the Sex in the City reboot And Just Like That… approached Peloton, to request the …

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When Is a Plus Sign Additive, and When Is It Redundant? A Branding Trend

07 Monday Feb 2022

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, branding, Plus sign

The humble plus sign, usually the first mathematical operator children learn in math class, has taken on new and expanded …

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Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks

10 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Conscious Marketing, mcdonalds

This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …

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Depicts People in the Same Room, Getting Up Close and Personal

12 Wednesday May 2021

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, COVID-19, Suitsupply

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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …

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Marketing Tidbit: Ad overload May be More Detrimental Than Inappropriate Content

10 Monday May 2021

Posted by grewallevymarketingnews in Marketing Tidbits, Uncategorized

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Ad overload, advertising, Marketing Tidbit

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Advertisers work hard to avoid a situation in which their brand or marketing messages appear in close proximity with offensive, …

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Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup

06 Thursday May 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, global marketing, korea, Subway

In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …

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Marketing Tidbit: Walmart Expands its Advertising to Self-Checkout Scanners

30 Tuesday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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advertising, Marketing Tidbit, self checkout, Walmart

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Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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