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Grewal Levy Marketing News

Tag Archives: Food retailing

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By Satisfying Customers’ Unfamiliar Desires for Drinkable Yogurt, Lifeway Becomes an American Success Story

09 Wednesday Sep 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing

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Food retailing, Lifeway, Overview of Marketing, Yogurt

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Twenty years ago, virtually no one in the United States was consuming kefir, the yogurt-like, cultured dairy drink that now …

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A Fairy Tale Ending? How Grocery Retailers Are Finding True Love with Small Manufacturers

19 Friday Jun 2015

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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assortment, Food retailing, manufacturing

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In the grocery supply chain, the dish has run away with the spoon, leaving the fork scrambling to match their …

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Tricks in Retailing

20 Monday Feb 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Tags

Atmospherics, Food retailing, Retail tricks, Whole Foods

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Martin Lindstrom recently introduced a new book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (136)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (127)
  • Chapter 05: Analyzing the Marketing Environment (201)
  • Chapter 06: Consumer Behavior (160)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (105)
  • Chapter 09: Segmentation, Targeting and Positioning (133)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (190)
  • Chapter 12: Developing New Products (162)
  • Chapter 13: Services: The Intangible Product (130)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (79)
  • Chapter 16: Supply Chain Management (93)
  • Chapter 17: Retailing and Multichannel Marketing (185)
  • Chapter 18: Integrated Marketing Communications (155)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (172)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (85)

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