A Partnership to Get Healthier Options to Consumers: WW and Blue Apron

25 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Uncategorized

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Blue Apron, healthy eating, Meal Kits, WW

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Once praised as a game changer in the eat-at-home market, Blue Apron recently has struggled to stay afloat, as subscribers …

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An Abbreviation No More: Weight Watchers Rebrands as Simply WW

16 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Uncategorized

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branding, rebranding, WeightWatchers, WW

In a bold pronouncement for the chief executive of a diet company, Mindy Grossman recently announced straightforwardly that “the world …

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