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Tag Archives: Amazon Prime

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Amazon’s Private-Label Freebies and Consumer Reviews: Effective Promotions or Anticompetitive Influences?

08 Tuesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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Amazon, Amazon Prime, customer reviews, online reviews, Private label

Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …

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It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover

07 Wednesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 15: Strategic Pricing Concepts

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Amazon, Amazon Prime, pricing, value, Whole Foods

When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …

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Controlling Theft with Dummy Packages: Amazon’s Effort to Catch Unethical Delivery Drivers

26 Friday Oct 2018

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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Amazon, Amazon Prime, delivery, shipping

If you ship more than 5 billion packages annually, you’re going to lose a few of them. But Amazon is …

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Priming Amazon Customers

24 Wednesday Nov 2010

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Amazon, Amazon Prime, shipping, ShopRunner

When Amazon Prime began in December 2004, the goal was to build customer loyalty to Amazon.com. For $79 per year, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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