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Tag Archives: CVS

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CVS Makes Changes to Focus on Customer Health

17 Thursday Aug 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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branding, CVS, Marketing Ethics, Product decisions

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As we noted in these abstracts, three years ago, CVS Health Corp. removed tobacco products from its stores. The change …

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The MinuteClinic Mobile App: A New Expansion by CVS

15 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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CVS, Marketing Environment, MinuteClinic, mobile app

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There are some apps that are really exciting and “sexy,” promising vast leaps in technological innovation, achieving new capabilities mainly …

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No More Smokes at CVS, Part III: The Tobacco Controversy Continues

14 Wednesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Caremark, CVS, ethics, tobacco

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In these abstracts, we have been following closely the decision by the national drug store chain CVS to phase out …

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No More Smokes at CVS, Part II: Ensuring that the Drug Store Is Also a Health Care Provider

13 Thursday Nov 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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CVS, drugstore, ethics, tobacco

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Earlier this year, we published an abstract in which we described plans announced by the national drug store chain CVS …

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No More Smokes at CVS: Ensuring that the Drug Store Is Also a Health Care Provider

07 Friday Mar 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing

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Cigarettes, CVS, Marketing Ethics, Minute Clinic, Retailing, RiteAid, Walgreens

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Quite soon, nicotine addicts will no longer be able to pop in to their local CVS outlet to purchase a …

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No Controversy Here: Drugstores Jump at the Opportunities Created by the Affordable Care Act

16 Friday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

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Affordable Care Act, CVS, marketing, Obamacare, services, Walgreens

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Regardless of politics or where people stand on its passage, the Affordable Care Act is poised to have a radical …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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