09 Monday Nov 2020
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Coupons have a long and varied history in marketing and retailing. Different sellers have found them either invaluable or unnecessary, …
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
15 Tuesday Sep 2020
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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
10 Friday Jul 2020
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Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
05 Tuesday May 2020
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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
22 Wednesday Jan 2020
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The health crisis associated with methamphetamine use is devastating, growing, and tragic. To deal with it, public health officials continue …
14 Tuesday Jan 2020
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In a telling scene in an old episode of The Simpsons, young Lisa complains, “It’s awful being a kid. No …
09 Wednesday Oct 2019
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Criticisms of Facebook for some widely reported data handling issues and privacy breaches—allowing Cambridge Analytica access to unauthorized user data, …
01 Monday Jul 2019
Televised advertisements for prescription drugs provide a lot of information: the conditions they are designed to treat, the methods for …
