13 Tuesday Jun 2017
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Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
28 Friday Apr 2017
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Marketing campaigns are often designed to push boundaries and generate a buzz, but a recent marketing campaign that embraced the …
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
14 Friday Apr 2017
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Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
12 Wednesday Apr 2017
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In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …
06 Thursday Apr 2017
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More than a year after food safety concerns plunged the fast-casual chain into crisis, Chipotle Mexican Grill still has a …
31 Friday Mar 2017
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Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
29 Wednesday Mar 2017
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The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …
23 Thursday Mar 2017
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Instagram Stories are a hit for retailers and publishers seeking brand exposure. The advertisements, which run as either a 15-second …
15 Wednesday Mar 2017
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Is it possible for Volkswagen to come back from the emissions cheating scandal and resulting betrayal of consumer trust? The …
