12 Wednesday May 2021
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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
01 Thursday Apr 2021
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The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …
09 Monday Nov 2020
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Coupons have a long and varied history in marketing and retailing. Different sellers have found them either invaluable or unnecessary, …
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
15 Tuesday Sep 2020
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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
10 Friday Jul 2020
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Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
05 Tuesday May 2020
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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
22 Wednesday Jan 2020
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The health crisis associated with methamphetamine use is devastating, growing, and tragic. To deal with it, public health officials continue …
