Televised advertisements for prescription drugs provide a lot of information: the conditions they are designed to treat, the methods for …
New Advertising Information about Prescription Drugs: Their Prices!
01 Monday Jul 2019
Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions
Spotlight on Shoes: Brand Awareness Creates Greater Challenges for Nike Its Products Fail
09 Thursday May 2019
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Men’s NCAA basketball draws huge audiences, which is why companies such as Nike work so hard to get their products …
What 5G Means for Telecom Companies and Their Marketing Methods
18 Thursday Apr 2019
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Although 5G wireless technology is not yet widely available, it is coming, and the wireless carriers are getting ready. Much …
Violating “Made in America” Rules: An Update from the FTC
08 Monday Apr 2019
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In a recent abstract, we detailed how U.S. manufacturers had put new pressure on the Federal Trade Commission (FTC), asking …
When Is It Bragging, and When Is It False Advertising—And Who Decides? Comparative Advertising by Chevrolet and the Responses by Its Rivals
18 Monday Mar 2019
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In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …
Debates over Making “Made in America” Rules Stricter
13 Wednesday Feb 2019
The Federal Trade Commission (FTC) is in charge of making sure that the claims advertisers make in their marketing communication …
Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China
25 Friday Jan 2019
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It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges
04 Thursday Oct 2018
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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …
With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear
06 Thursday Sep 2018
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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
