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Grewal Levy Marketing News

Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions

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Cutting Coupons? Nope, Cutting Paper Coupons out of Promotional Strategies

09 Monday Nov 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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coupons, Digital Coupons, Sales Promotions

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Coupons have a long and varied history in marketing and retailing. Different sellers have found them either invaluable or unnecessary, …

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When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys

17 Thursday Sep 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, STEM toys

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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …

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A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers

15 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, B2B Marketing, NBC

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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …

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Blacklisting as an Advertising Strategy: Avoiding Controversy or Avoiding Responsibility?

10 Friday Jul 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, COVID-19, Public Relations

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Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …

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How to Advertise During a Pandemic: IKEA Offers Building Instructions for Forts at Home

15 Monday Jun 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, IKEA, Public Relations

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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …

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When Regulations and Marketing Strategies Align: Direct-to-Consumer Drug Sales on Social Media

05 Tuesday May 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, pharmaceutical marketing, Social and Mobile Marketing

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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …

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Effectively Controversial or Just Plain Cruel? A Public Health Campaign by South Dakota

22 Wednesday Jan 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Public Relations, public service announcement, South Dakota

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The health crisis associated with methamphetamine use is devastating, growing, and tragic. To deal with it, public health officials continue …

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The Power of a Handwritten Letter on Construction Paper: How Young Girls Are Making Their Consumption Demands Known and Thereby Changing Product Markets

14 Tuesday Jan 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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Developing New Products, Products for girls, Public Relations

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In a telling scene in an old episode of The Simpsons,  young Lisa complains, “It’s awful being a kid. No …

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Recovery Efforts by Facebook, Determined to Revamp Its Image

09 Wednesday Oct 2019

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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Criticisms of Facebook for some widely reported data handling issues and privacy breaches—allowing Cambridge Analytica access to unauthorized user data, …

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New Advertising Information about Prescription Drugs: Their Prices!

01 Monday Jul 2019

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertisements, Prescriptions, Strategic Pricing

Televised advertisements for prescription drugs provide a lot of information: the conditions they are designed to treat, the methods for …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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