The Federal Trade Commission (FTC) is in charge of making sure that the claims advertisers make in their marketing communication …
Debates over Making “Made in America” Rules Stricter
13 Wednesday Feb 2019
Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions
Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China
25 Friday Jan 2019
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It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges
04 Thursday Oct 2018
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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …
With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear
06 Thursday Sep 2018
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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results
06 Tuesday Feb 2018
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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
Citing a More Distant Past to Help Consumers Forget Recent Events: Volkswagen’s Nostalgic Advertising Campaign
14 Thursday Dec 2017
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The history of Volkswagen (VW) features notable images and events, both positive and negative. Although its image and brand personality …
“Dadvertising”: Using Revised Views of Masculinity to Market to Men
09 Wednesday Aug 2017
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …
Travel Agents or Marketing Firms? The Successful Approach of Booking Sites
26 Wednesday Jul 2017
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Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
The Pepsi Challenge: How Did Such a Tone-Deaf Advertisement Ever Get Approved?
13 Tuesday Jun 2017
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Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
