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Grewal Levy Marketing News

Grewal Levy Marketing News

Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions

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Productivity Tracker Notion Wants to Reach You When You’re Not at Home

14 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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advertising, Notion, OOH, Out of home

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Have you heard of the productivity tracker Notion? If not, maybe it’s because you haven’t been spending enough time online—which, …

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Uber Eats Put out a Halloween Film that’s Scarily Good 

09 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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Halloween, marketing, Uber Eats

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For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …

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It’s a Big One: Electric Vehicle Startup Rivian Recalls Nearly Every Vehicle It Has Ever Made

21 Wednesday Dec 2022

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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Car, electric vehicles, Recall, Rivian

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A year ago, the electric vehicle startup Rivian was celebrated as an industry “darling” and the next big competitor to …

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Can Ads Save Netflix?

05 Tuesday Jul 2022

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, netflix, Strategic Pricing

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The end of the COVID-19 pandemic (or at least its transformation into something that we just sort of live with) …

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These Commercials Won the Super Bowl, 2022 Edition

05 Tuesday Apr 2022

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, super bowl

It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …

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Peloton in the City: A Harmful Product Placement that also Reflects the Times

15 Tuesday Feb 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, consumer behavior, Peloton

Reportedly, when the producers of the Sex in the City reboot And Just Like That… approached Peloton, to request the …

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When Is a Plus Sign Additive, and When Is It Redundant? A Branding Trend

07 Monday Feb 2022

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, branding, Plus sign

The humble plus sign, usually the first mathematical operator children learn in math class, has taken on new and expanded …

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Gambling on Advertising to Establish Dominance: The Tactics and Ethics of Sports Betting Advertisements During Games

15 Monday Nov 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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Conscious Marketing, ethics, gambling

Only some U.S. states currently permit online gambling on sports. But the potential market for such forms of betting is …

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Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks

10 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Conscious Marketing, mcdonalds

This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …

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Depicts People in the Same Room, Getting Up Close and Personal

12 Wednesday May 2021

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, COVID-19, Suitsupply

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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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