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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup
06 Thursday May 2021
Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions
Simulated Racing Already Offered Gaming Appeal, and then COVID-19 Pushed It Over the Finish Line
01 Thursday Apr 2021
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The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …
Cutting Coupons? Nope, Cutting Paper Coupons out of Promotional Strategies
09 Monday Nov 2020
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Coupons have a long and varied history in marketing and retailing. Different sellers have found them either invaluable or unnecessary, …
When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers
15 Tuesday Sep 2020
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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
Blacklisting as an Advertising Strategy: Avoiding Controversy or Avoiding Responsibility?
10 Friday Jul 2020
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Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …
How to Advertise During a Pandemic: IKEA Offers Building Instructions for Forts at Home
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
When Regulations and Marketing Strategies Align: Direct-to-Consumer Drug Sales on Social Media
05 Tuesday May 2020
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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
Effectively Controversial or Just Plain Cruel? A Public Health Campaign by South Dakota
22 Wednesday Jan 2020
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The health crisis associated with methamphetamine use is devastating, growing, and tragic. To deal with it, public health officials continue …
The Power of a Handwritten Letter on Construction Paper: How Young Girls Are Making Their Consumption Demands Known and Thereby Changing Product Markets
14 Tuesday Jan 2020
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In a telling scene in an old episode of The Simpsons, young Lisa complains, “It’s awful being a kid. No …
