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Cheaper than stores and trendier than Amazon, fast fashion has plenty of benefits. The world’s largest fast fashion retailer Shein …
Cleaning Up Its Act: Shein Addresses Fast Fashion Waste
27 Tuesday Aug 2024
Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions
What’s an Advertiser to Do When Billboards Get Defaced? Profit Off It, Of Course
12 Thursday Oct 2023
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An old joke asks, “How can you tell a lawyer is lying?” The punchline, “They’re moving their lips,” relies on …
With Anime Advertising, Brands Hope to Draw in Gen Z Consumers
31 Thursday Aug 2023
New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?
11 Tuesday Jul 2023
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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …
Remixing Condiment Choices: Kraft Heinz’s Latest Dispenser Innovation
06 Thursday Jul 2023
At the ballpark, what do you want on your hotdog? A little mustard and relish? Or are you a strictly …
Is “Energy Drink” a Marketing Term or a Claim that Demands Regulation?
04 Tuesday Jul 2023
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advertising, Bang Energy, energy drinks, Prime Energy, Product Branding and Packaging, Public Relations, Red Bull, Sales Promotions
What is an energy drink—that is, how would you define it? Is your definition the same as your friends’? How …
Productivity Tracker Notion Wants to Reach You When You’re Not at Home
14 Tuesday Feb 2023
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Have you heard of the productivity tracker Notion? If not, maybe it’s because you haven’t been spending enough time online—which, …
Uber Eats Put out a Halloween Film that’s Scarily Good
09 Thursday Feb 2023
For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …
It’s a Big One: Electric Vehicle Startup Rivian Recalls Nearly Every Vehicle It Has Ever Made
21 Wednesday Dec 2022
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A year ago, the electric vehicle startup Rivian was celebrated as an industry “darling” and the next big competitor to …
Can Ads Save Netflix?
05 Tuesday Jul 2022
The end of the COVID-19 pandemic (or at least its transformation into something that we just sort of live with) …