No Credit? Then No Teenage Consumers for Online Stores

28 Friday Sep 2012

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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Credit Cards, marketing, Millenial Generation, online retail, Teenagers

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The Millennial generation has grown up online. They seek information from Google searches and Wikipedia entries, interact with friends through …

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Online CRM Develops Relationships

21 Monday Nov 2011

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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crm, kayak, multichannel retailing, online marketing, online retail

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Business models change to make business transactions more efficient or more effective. For example, in previous models, consumers who wanted …

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Online Retail: A Boon for Local Commerce?

13 Thursday Jan 2011

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, discounts, groupon, living social, marketing, online retail, retailer

Similar to its well-known and larger competitor Groupon, the LivingSocial website offers deep discounts on services provided by local business, …

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