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Grewal Levy Marketing News

Tag Archives: DreamWorks

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Making Movies in and for China: How the Dreamworks Chief Has Become “Mr. China”

02 Thursday May 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Tags

China, DreamWorks, Movies

Jeffrey Katzenberg’s business card is a model of good global business marketing. On one side, it lists his name and …

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Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers

30 Saturday Mar 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.

This gallery contains 3 photos.

Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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