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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: marketing

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Just How Expensive Can a Candy Crush Be?

19 Friday Jun 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 15: Strategic Pricing Concepts

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gaming, marketing, mobile, Strategic Pricing

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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …

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The High Tech Talent Shortage

28 Wednesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing

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Brazil, global, marketing, Mobile Marketing

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Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …

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What the Sony Hacking Scandal Means for Marketers

26 Monday Jan 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 08: Global Marketing

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global, hacking, marketing, North Korea, Sony

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The cyberattacks on Sony related to the release of the farcical comedy The Interview have had implications for various groups …

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Can an Iconic Brand Recover Its Image in the Dynamic Technology Retail Market?

11 Tuesday Mar 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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3D Printing, Ad Meter, Alf, Dee Snyder, Hulk Hogan, marketing, Radio Shack, Retailing, super bowl, USA Today

When a retailer that sells technology suffers from an outdated image, it knows it is in trouble. RadioShack might once …

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Beckoning Consumers with the iBeacon: Apple’s Latest Move

09 Thursday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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apple, iBeacon, iOS 7, marketing, Retailing

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When iPad and iPhone owners updated their systems to iOS 7, they also transformed their devices into a new type …

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Animating Sustainability: Chipotle’s Continuing Tradition of Animated Advertising

11 Monday Nov 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Chipotle, Coldplay, Fiona Apple, IMC, marketing, Willie Nelson

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To get across its message about the importance of sustainable farming and foods produced more naturally, Chipotle has adopted a …

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Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology

18 Wednesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

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Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers

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When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …

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Paying with Facebook: The Latest Mobile Wallet, or Just Another Data Source?

17 Tuesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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Credit Card security, Facebook, google wallet, marketing, mobile wallet, online advertising, Paypal, social media

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Recent reports touted some big news in social media: Facebook was going to go head-to-head with PayPal by introducing a …

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Modern Healthcare: A New Environment Marked by Merging Forces and Efficiency Goals

10 Tuesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

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ACA, Affordable Care Act, efficiency, Healthcare, hospital, marketing, Obamacare, technology

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According to one estimate, approximately one-fifth of the hospitals in the United States will seek to merge with other providers …

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Clicking through to a Real Bang: The Sale of Firearms Through Video Game Links

09 Monday Sep 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 16: Supply Chain Management

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Call of Duty, Electronic Arts, ethics, Firearms, marketing, Medal of Honor, Online Retailing, video games

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The introduction of new versions of the hottest video games often rely on a companion website. Perhaps that site provides …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (77)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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