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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: marketing

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Do You Know What Sage Is? Let’s Hope So, Given What It Has Spent on Marketing

16 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 18: Integrated Marketing Communications

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b2b, Business-to-business, marketing, Sage

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In April, the British integrated accounting, payroll, and payment systems company Sage refreshed its brand to reflect its new purpose …

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Uber Eats Put out a Halloween Film that’s Scarily Good 

09 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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Halloween, marketing, Uber Eats

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For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …

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Just How Expensive Can a Candy Crush Be?

19 Friday Jun 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 15: Strategic Pricing Concepts

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gaming, marketing, mobile, Strategic Pricing

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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …

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The High Tech Talent Shortage

28 Wednesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing

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Brazil, global, marketing, Mobile Marketing

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Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …

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What the Sony Hacking Scandal Means for Marketers

26 Monday Jan 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 08: Global Marketing

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global, hacking, marketing, North Korea, Sony

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The cyberattacks on Sony related to the release of the farcical comedy The Interview have had implications for various groups …

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Can an Iconic Brand Recover Its Image in the Dynamic Technology Retail Market?

11 Tuesday Mar 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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3D Printing, Ad Meter, Alf, Dee Snyder, Hulk Hogan, marketing, Radio Shack, Retailing, super bowl, USA Today

When a retailer that sells technology suffers from an outdated image, it knows it is in trouble. RadioShack might once …

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Beckoning Consumers with the iBeacon: Apple’s Latest Move

09 Thursday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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apple, iBeacon, iOS 7, marketing, Retailing

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When iPad and iPhone owners updated their systems to iOS 7, they also transformed their devices into a new type …

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Animating Sustainability: Chipotle’s Continuing Tradition of Animated Advertising

11 Monday Nov 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Chipotle, Coldplay, Fiona Apple, IMC, marketing, Willie Nelson

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To get across its message about the importance of sustainable farming and foods produced more naturally, Chipotle has adopted a …

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Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology

18 Wednesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

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Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers

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When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …

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Paying with Facebook: The Latest Mobile Wallet, or Just Another Data Source?

17 Tuesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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Credit Card security, Facebook, google wallet, marketing, mobile wallet, online advertising, Paypal, social media

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Recent reports touted some big news in social media: Facebook was going to go head-to-head with PayPal by introducing a …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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