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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
Just How Expensive Can a Candy Crush Be?
19 Friday Jun 2015
Tag Archives: marketing
The High Tech Talent Shortage
28 Wednesday Jan 2015
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Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …
What the Sony Hacking Scandal Means for Marketers
26 Monday Jan 2015
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The cyberattacks on Sony related to the release of the farcical comedy The Interview have had implications for various groups …
Can an Iconic Brand Recover Its Image in the Dynamic Technology Retail Market?
11 Tuesday Mar 2014
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3D Printing, Ad Meter, Alf, Dee Snyder, Hulk Hogan, marketing, Radio Shack, Retailing, super bowl, USA Today
When a retailer that sells technology suffers from an outdated image, it knows it is in trouble. RadioShack might once …
Beckoning Consumers with the iBeacon: Apple’s Latest Move
09 Thursday Jan 2014
Animating Sustainability: Chipotle’s Continuing Tradition of Animated Advertising
11 Monday Nov 2013
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advertising, Chipotle, Coldplay, Fiona Apple, IMC, marketing, Willie Nelson
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To get across its message about the importance of sustainable farming and foods produced more naturally, Chipotle has adopted a …
Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology
18 Wednesday Sep 2013
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Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers
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When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …
Paying with Facebook: The Latest Mobile Wallet, or Just Another Data Source?
17 Tuesday Sep 2013
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Credit Card security, Facebook, google wallet, marketing, mobile wallet, online advertising, Paypal, social media
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Recent reports touted some big news in social media: Facebook was going to go head-to-head with PayPal by introducing a …
Modern Healthcare: A New Environment Marked by Merging Forces and Efficiency Goals
10 Tuesday Sep 2013
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According to one estimate, approximately one-fifth of the hospitals in the United States will seek to merge with other providers …
Clicking through to a Real Bang: The Sale of Firearms Through Video Game Links
09 Monday Sep 2013
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Call of Duty, Electronic Arts, ethics, Firearms, marketing, Medal of Honor, Online Retailing, video games
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The introduction of new versions of the hottest video games often rely on a companion website. Perhaps that site provides …
