• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: discounting

Gallery

Saks’ View of Luxury

10 Monday Oct 2011

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

≈ 8 Comments

Tags

discounting, exclusive merchandie, good better best, limited distribution, luxury, saks, saks fifth ave

This gallery contains 1 photo.

The CEO of Saks Fifth Avenue, Steve Sadove, has a clear view of the state of the luxury consumer, one …

Continue reading →

Gallery

Saks Fifth Avenue Discounting in Full Force

14 Saturday Mar 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

discounting, premium price, saks

This gallery contains 1 photo.

Saks Fifth Avenue, the high-end department store, adopted a drastic strategy at the end of 2008 to sell the last …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 247,837 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (145)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (136)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (109)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (95)
  • Chapter 11: Product Branding and Packaging Decisions (196)
  • Chapter 12: Developing New Products (174)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (90)
  • Chapter 15: Strategic Pricing Concepts (83)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (180)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (6)
  • Uncategorized (3)

Tags

advertising Amazon apple B2B Marketing branding China coca cola consumer behavior customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging pepsi Positioning pricing Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing sales management segmentation services small business Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology TV twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

 
Loading Comments...
Comment
    ×