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Tag Archives: RFID

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Leveling the Retail Playing Field, One RFID Sensor at a Time

13 Monday Mar 2017

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Tags

Channel Management, RFID, supply chain

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Online retailers have a distinct advantage over traditional brick-and-mortar stores: They can easily track a customer’s activities to help drive …

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Gallery

What 2012 Will Look Like

17 Saturday Mar 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

future of retail, retail analytics, RFID

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Here  are  some  of  Stores  Magazine’s  predictions  for  2012: By  2015,  there  are expected  to  be  more  mobile  Internet  users …

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Item-level RFID at Macys

04 Wednesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 10: Marketing Research, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Tags

inventory, item level rfid, Macy's, replenishment, RFID

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Every retailer wants to have the right product in the right place at the right time. That goal requires counting …

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The Swiss Show the Way: RFID

11 Tuesday Aug 2009

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Tags

retailer, RFID

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Is radio frequency identification (RFID) technology really practical? The tags are relatively expensive, especially at the item level, so companies …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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