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Tag Archives: Cow Wow

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A Real-Life Case Study in Real Time: Detailing the Marketing Process for Cow Wow Milk

20 Tuesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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branding, Cow Wow, marketing strategies, Millennial, new product

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In a series of articles, The New York Times described the marketing pathways for a new company faced with a …

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