Small Firms, Dynamic Pricing: Using Algorithms to Adjust Prices to Demand

03 Monday Mar 2014

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts

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Duffy Realty, Dynamic Pricing, small business, Snowstorm, Zillow

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The concept of dynamic pricing suggests that sellers can and should adjust the prices they charge according to the demand …

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