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It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China
25 Friday Jan 2019
Tag Archives: ad campaign
The Targeting and Technology Underlying the Shift in Under Armour’s Advertising Campaign
26 Tuesday Mar 2013
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ad campaign, advertising, branding, MLB, NBA, Protect this House, Sloane Stevens, Under Armour, Under Armour39 digital performance monitor
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Sports fans have long been familiar with the rallying cry for Under Armour and its line of athletic gear: “Protect …
I Do Want Fries with That! Wendy’s New Ad Campaign
28 Sunday Nov 2010
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In the fast-food battle zone, the lines have long been drawn: McDonald’s runs the French fry business, and everyone fights …
If it Ain’t Broke … Fix It
28 Saturday Feb 2009
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If it ain’t broke, don’t fix it! This cliché was not the wisdom that eHarmony.com chose to follow when it …
Coke Zero Sues Classic Coke for “Taste Infringement” in Marketing Campaign
22 Sunday Apr 2007
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In June 2005, Coke introduced a new no-calorie product, Coke Zero, targeted toward men aged 18–34 years who do not …
M and M’s Nontraditional Marketing Campaign
22 Thursday Feb 2007
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The M&M company, recognizing that its brand represents fun for many consumers, has launched a nontraditional advertising campaign in which …
Grewal Levy Marketing News 