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Tag Archives: COVID-19

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Supply Chain Responsibilities in the Opioid Crisis

18 Tuesday Jan 2022

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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COVID-19, Opioid Crisis, Supply Chain Management

The ramifications and damages due to the opioid crisis continue to be cataloged and measured. At the same time, questions …

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Another Type of Long-Haul Damage: The Lingering Supply Chain Challenges of COVID-19, Part II: Discount Shoppers

01 Monday Nov 2021

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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COVID-19, Discount shoppers, Supply Chain Management

For the segment of shoppers determined to find deals on the products they buy, whether in their everyday practices or …

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Marketing Tidbit: Shoppers Are Returning to Malls

02 Wednesday Jun 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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COVID-19, Malls, Marketing Tidbit

Malls are back. As vaccinations continue to increase and infection rates slowly decrease, shoppers are returning to malls, such that …

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Marketing Tidbit: Airlines are Recovering from the COVID-19 Pandemic

27 Thursday May 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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Airlines, COVID-19, Marketing Tidbit

The passengers might not have returned completely, but airlines’ confidence seems to have. After a year in which they had …

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The Wealth Gap, Illustrated by Purchasing and Pricing Trends During the Pandemic

14 Friday May 2021

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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COVID-19, Pricing Concepts, Wealth Gap

Even with all the resources in the world, there were some things that wealthy people could not access during the …

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Depicts People in the Same Room, Getting Up Close and Personal

12 Wednesday May 2021

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, COVID-19, Suitsupply

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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …

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Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom

20 Tuesday Apr 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Amazon, COVID-19, Product Branding, rebranding

A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …

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The Shift to the Suburbs: A Consumer Trend in Housing, Working, and Buying

16 Tuesday Mar 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, COVID-19, small business, suburbs

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For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …

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Blacklisting as an Advertising Strategy: Avoiding Controversy or Avoiding Responsibility?

10 Friday Jul 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, COVID-19, Public Relations

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Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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