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Tag Archives: Supply Chain Management

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Nearly Every Marketer Is Limiting its Product Lines, in an Attempt to Ensure It Can Provide at Least the Basics

11 Wednesday Nov 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 16: Supply Chain Management

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consumer behavior, Product lines, Supply Chain Management

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Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …

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Tesla’s Ongoing Evolution: Adding Manufacturing, Taking Over More of the Supply Chain

09 Wednesday Sep 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Supply Chain Management, Tesla

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From its start, Tesla has adopted a unique positioning: Is it a tech firm? A product innovator and designer? An …

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A Direct Link to Snacks: PepsiCo’s PantryShop.com and Snacks.com Experiment

26 Friday Jun 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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e-commerce, pepsiCo, Supply Chain Management

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For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …

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When a Differentiation Advantage Becomes a Supply Detriment: Wendy’s Limited Fresh Beef Supplies

23 Tuesday Jun 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Supply Chain Management, Wendys

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As a key distinction for its offerings, Wendy’s has always highlighted its use of fresh beef in its burgers, comparing …

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How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations

07 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 20: Personal Selling and Sales Management

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fedex, Overview of Marketing, sales management, Supply Chain Management

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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …

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The Drones Are Coming, and They’re Carrying Blood, But It’s Not as Scary as It Sounds

11 Tuesday Feb 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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drone, Healthcare, Supply Chain Management

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Getting medical specimens, critical drugs, and blood samples to and from hospitals and labs can be a logistical nightmare. Although …

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New Uses for Warehouse Space to Support Grocery Delivery Services

16 Thursday Jan 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Grocery Delivery, Supply Chain Management, Warehouse

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The shift from brick-and-mortar retail toward ecommerce also prompted a parallel transition in the associated supply chains, as retailers sought …

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Fitting Robots into Smaller Spaces Brings New Click-and-Collect Opportunities for Grocers of All Sizes

24 Monday Sep 2018

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Grocery Stores, Robots, Supply Chain Management

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Large grocery store chains have been exploring the potential cost savings that could result from robotic inventory management and fulfillment …

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Trading Luxury Goods Like Stocks Brings Greater Access and Lower Prices for Consumers

12 Wednesday Sep 2018

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Omnichannel Marketing, StockX, Supply Chain Management

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StockX is shaking up the luxury goods market by innovating a new way to bring limited-edition, high-demand products—namely, exclusive sneakers—to …

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Can Farmers and Processors Keep Milking Profits Out of a Market in Which Grocery Retailers Process Milk?

05 Tuesday Dec 2017

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Dairy Farming, kroger, Supply Chain Management

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Milk is mostly a commodity product: a convenience item, purchased frequently and consumed regularly, sold at low margins. Even though …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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