11 Wednesday Nov 2020
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Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
09 Wednesday Sep 2020
Posted in Chapter 16: Supply Chain Management
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From its start, Tesla has adopted a unique positioning: Is it a tech firm? A product innovator and designer? An …
26 Friday Jun 2020
Posted in Chapter 16: Supply Chain Management
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For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …
23 Tuesday Jun 2020
Posted in Chapter 16: Supply Chain Management
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As a key distinction for its offerings, Wendy’s has always highlighted its use of fresh beef in its burgers, comparing …
07 Thursday May 2020
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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
11 Tuesday Feb 2020
Posted in Chapter 16: Supply Chain Management
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Getting medical specimens, critical drugs, and blood samples to and from hospitals and labs can be a logistical nightmare. Although …
16 Thursday Jan 2020
Posted in Chapter 16: Supply Chain Management
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The shift from brick-and-mortar retail toward ecommerce also prompted a parallel transition in the associated supply chains, as retailers sought …
24 Monday Sep 2018
Posted in Chapter 16: Supply Chain Management
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Large grocery store chains have been exploring the potential cost savings that could result from robotic inventory management and fulfillment …
12 Wednesday Sep 2018
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StockX is shaking up the luxury goods market by innovating a new way to bring limited-edition, high-demand products—namely, exclusive sneakers—to …
05 Tuesday Dec 2017
Posted in Chapter 16: Supply Chain Management
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Milk is mostly a commodity product: a convenience item, purchased frequently and consumed regularly, sold at low margins. Even though …
