Tag Archives: Universities

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Did You Hit the Weights or Swim a Lap Today? Your University Wants to Know—For a Good Reason

03 Wednesday Dec 2014

Posted by in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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When universities and colleges announce the opening of a new sports facility or recreational center, students might feel reassured that …

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Symbiosis in Your Stay: How Hotels Leverage Their Proximity to Universities

08 Tuesday Jul 2014

Posted by in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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Orientation. Move-in day. Parents’ day. Moving-out day. Commencement. Reunion. Over the spans of time that students and their families interact …

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